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B2B Inbound Marketing Insights

Fresh ideas and best practices from our team of B2B marketing specialists

Bolster Your Workflows with Educational B2B Messaging

Inbound marketing workflows are a great way to nurture prospects. To make them even more powerful, make sure your supporting content carries consistent B2B messaging. And more specifically, the messaging must address industry challenges and positions your company as a...

7 Things to Include in Your B2B Messaging Platform

Have you ever heard of "whisper down the lane"? It involves a group of people whispering a message from one person to another until the last player announces it to the entire group. As you can imagine, the messages the first and last person heard are usually quite...

3 Reasons to Consider a Full-Service B2B Agency

Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things in-house — such as social media, press releases and more. For marketers looking to improve singular tactics, there are...

3 Easy Ways to Start Generating More Leads

No matter what industry you’re in, every B2B company is always looking to generate more leads and bring in more sales. According to BrightTALK, 80% of marketers report their lead generation efforts are only slightly or somewhat effective! So what can be done to...

Email Marketing Tips to Boost Performance

With 91% of consumers checking their email daily, email campaigns continue to be an affordable and effective way of engaging with your customers and prospects. When done optimally, campaigns can have a large reach, deliver your message and help drive conversions. But...

B2B Digital Marketing is More Than Just an Online Presence

Because researching and purchasing B2B products and services online is now the norm, your company might be considering upgrading your website to facilitate a smooth browsing and buying experience. But with life online growing at such a rapid rate, an e-commerce...

5 Tips for a Successful B2B Inbound Marketing Strategy

Inbound marketing is an effective way to attract B2B buyers to your website by offering them solutions to their business challenges. But launching and running an inbound program takes a lot of planning and work. If you’re looking for a good way to start, here are 5...

B2B Content Creation: It Can Be Fun Again!

It used to be that subject matter experts wrote only when inspired, so writing content was actually fun. Now that inbound marketing campaigns rely on a continual stream of valuable content, we no longer have the luxury of waiting for inspiration. A 2016 content...

The Evolution of Computers Told by a Gen Xer

The transition to digital marketing to nurture leads and measure performance got me reminiscing about the early days of technology. Remember this dinosaur? This was my first introduction to a “computer.” The RadioShack® TRS-80. If you’re a Gen Xer, I’m sure many of...

B2B Inbound Marketing Strategies: The Benefits of Blogging

Blogging is essential to B2B inbound marketing strategies. Every day more and more B2B companies are starting up blogs on their sites. But why blog? What are the benefits? What is the effectiveness and can it really have that much of an impact? Not only does blogging...

B2B Marketing Strategies: Use Lots of Sun and Less Wind!

It’s kind of ironic that to close sales today, marketers have to focus on the long term. That’s because disruptive marketing strategies don’t work anymore. Brands can no longer force potential buyers to listen to their messages because buyers can now find product and...

Is Inbound Marketing the New Thing in B2B?

It sure has been getting a lot of attention. HubSpot, Pardot, Marketo, Salesfusion and lots of other software outfits are out on the street trying to win your favor and substantial monthly inbound-marketing fees. Is it worth it? Let’s take a closer look. Inbound can...

How I Won a Culinary Contest Using Buyer Personas

I’m no chef. My culinary experience involves sandwich making and mixing a nice bowl of tuna. My greatest culinary inspiration is the Philly cheesesteak. So when IKEA Restaurants presented my MBA class with a contest to develop a new menu item for an underperforming...

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