B2B Inbound Marketing Insights

Fresh ideas and best practices from our team of B2B marketing specialists

To Gate or Not to Gate Content? You’re Asking the Wrong Question

“Should I gate my content?” Many content marketers wrestle with this question. It’s the question they ask when offering any content on their website, from an eBook or white paper to a video or webinar.  The benefits of gating content are clear—you gain valuable...

What the Facebook Hearing Teaches Us About B2B Inbound Marketing

Unless you've been hiding under a rock for the past few weeks, you probably heard about the recent Facebook Congressional hearings. Over two days, Congress questioned Mark Zuckerberg, co-founder and CEO of Facebook, about how Facebook collects their data and...

3 Examples of B2B Video Marketing Done Right

There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Video gives your company a competitive edge, boosts brand awareness and helps you build meaningful relationships with prospects and customers. Yet, for B2B marketers, video can...

4 Ways to Get the Most Out of B2B Blogs

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. But if your company is producing blogs, and you feel like they are being ignored in the vast pool of...

Bolster Your Workflows with Educational B2B Messaging

Inbound marketing workflows are a great way to nurture prospects. To make them even more powerful, make sure your supporting content carries consistent B2B messaging. More specifically, your messaging must address your prospects' challenges and position your company...

7 Things to Include in Your B2B Messaging Platform

Have you ever heard of "whisper down the lane"? It involves a group of people whispering a message from one person to another until the last player announces it to the entire group. As you can imagine, the messages the first and last person heard are usually quite...

3 Reasons to Consider a Full-Service B2B Marketing Agency

Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things in-house — such as social media, press releases and more. For marketers looking to improve singular tactics, there is a...

5 Things Your B2B Marketing Agency Needs to be Doing

Marketing is always changing, with new tactics and tools launching the latest trends. As a digital marketing agency in the hub of Philadelphia, we see it constantly. To keep your marketing efforts current and your brand at the top of your industry, here’s a list of 5...

3 Easy Ways to Start Generating More Leads

No matter what industry you’re in, every B2B company is always looking to generate more leads and bring in more sales. According to BrightTALK, 80% of marketers report their lead generation efforts are only slightly or somewhat effective! So what can be done to...

Email Marketing Tips to Boost Performance

With 91% of consumers checking their email daily, email campaigns continue to be an affordable and effective way to engage your customers and prospects. When done optimally, email marketing can extend your reach, deliver your message and drive more conversions. But...

B2B Digital Marketing is More Than Just an Online Presence

Researching and purchasing B2B products and services online is now the norm. With that in mind, your company might be considering upgrading your website to facilitate a smooth browsing and buying experience. But with life online growing at such a rapid rate, an...

5 Tips for a Successful B2B Inbound Marketing Strategy

Inbound marketing is an effective way to attract B2B buyers to your website by offering them solutions to their business challenges. But launching and running an inbound program takes a lot of planning and work. If you’re looking for a good way to start, here are 5...

B2B Content Creation: It Can Be Fun Again!

Subject matter experts used to write only when inspired, so writing content was actually fun. Now that inbound marketing campaigns rely on a continual stream of valuable content, we no longer have the luxury of waiting for inspiration. A 2016 content marketing study...

The Evolution of Computers Told by a Gen Xer

The transition to digital marketing to nurture leads and measure performance got me reminiscing about the early days of technology. Remember this dinosaur? This was my first introduction to a “computer.” The RadioShack® TRS-80. If you’re a Gen Xer, I’m sure many of...

B2B Inbound Marketing Strategies: The Benefits of Blogging

Blogging is essential to B2B inbound marketing strategies. Every day more and more B2B companies are starting up blogs on their sites. But why blog? What are the benefits? What is the effectiveness and can it really have that much of an impact? Not only does blogging...

B2B Marketing Strategies: Use Lots of Sun and Less Wind!

It’s kind of ironic that to close sales today, marketers have to focus on the long term. That’s because disruptive marketing strategies don’t work anymore. Brands can no longer force potential buyers to listen to their messages because buyers can now find product and...

Outbound vs. Inbound B2B Public Relations: What’s the Difference?

B2B public relations generates buzz about a company and its products. It attracts the attention of prospects through the media. This is done through press releases, pitching and writing articles for trade publications, arranging press interviews, and other outbound...

Is Inbound Marketing the New Thing in B2B?

It sure has been getting a lot of attention. HubSpot, Pardot, Marketo, Salesfusion and lots of other software outfits are trying to win your favor and substantial monthly inbound marketing fees. Is it worth it? Let’s take a closer look. Inbound can be an incredible...

How I Won a Culinary Contest Using Buyer Personas

I’m no chef. My culinary experience involves sandwich making and mixing a nice bowl of tuna. My greatest culinary inspiration is the Philly cheesesteak. So when IKEA Restaurants presented my MBA class with a contest to develop a new menu item for an underperforming...

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