B2B Email Marketing Insights

Fresh ideas and best practices from our team of B2B marketing specialists

Yes, the GDPR Will Impact Your B2B Digital Marketing

Last week, I received over 20 emails from companies asking if they could continue to send me email updates. And I’m willing to bet you had a similar experience.  There’s a reason why you’ve been getting so many emails about companies' privacy policies or asking you to...

6 Tips to Improve Email Open Rates and Avoid the Spam Filter

Email subject lines aren’t important, right? They're only one sentence long, and who reads them anyway? In fact, that one sentence is the most integral part of your emailer! Studies have shown that 33% of recipients open emails solely based on subject lines. This...

Email Marketing Tips to Boost Performance

With 91% of consumers checking their email daily, email campaigns continue to be an affordable and effective way to engage your customers and prospects. When done optimally, email marketing can extend your reach, deliver your message and drive more conversions. But...

Tips to Measure Digital Marketing ROI

Digital marketing attracts visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, but it also allows you to measure the effectiveness of your efforts. As this article...

Content Marketing Starts With Audit of In-House Pieces

Content is a key B2B marketing driver. When done well, content educates, tells your story, grabs the attention of your target audience and moves them to take action. If your company is working to develop a successful content marketing strategy, a great way to start is...

How to Use Email Marketing to Get Leads

If you think that email is no longer an effective way to get leads, it’s actually better than you think. Think about it… Email connects 85% of the world. This translates to 6.29 billion people. Of the 85% of the email account holders, 66% check their email on a mobile...

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