B2B Customer Service Insights

Fresh ideas and best practices from our team of B2B marketing specialists

How to Beat Writer’s Block (And Increase Productivity)

If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline. Believe me; I’ve been there. When I need inspiration the most, the...

The Metrics That Matter Most for B2B Digital Marketing

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. But then you log in. Suddenly, you’re flooded with...

Effective B2B Marketing Starts with Customer Personas

Whether you are starting a new B2B marketing program or have been actively executing one for some time, it’s important to clearly identify your customer personas. You might be thinking, “But we already know our customers. We’ve been selling to them for 30 years.”...

How to Handle Negative (Genuine and Fake) Customer Reviews

B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. That includes online reviews. Hopefully, most of your reviews are good, but since the invention...

3 Ways PR and Social Media Work Together to Boost B2B Marketing

You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy for your B2B marketing. That means tactics should be thought of as parts of a larger whole, all working seamlessly together to make your marketing program more effective...

4 Tips for Creating Powerful Email Subject Lines

These days, almost everyone is drowning in emails. Take a look at anyone’s inbox and you’re bound to see an assortment of emails–from spam and discount codes to newsletters and messages from friends and colleagues. With all of these emails vying for your readers’...

Growth Hacking: Defined, B2B Strategies and Real Examples

What is growth hacking? You may have heard the term "growth hacking" before as it has been in the mix of marketing lingo for a few years now, but it is essentially a fancy term for strategies focused solely on exponential growth. It's a marketing approach with the...

5 B2B Digital Marketing Tools You Should Be Using Right Now

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals. There are a lot of moving...

Earned Versus Paid Content as Part of Your B2B Marketing Plan

When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. Long-form content, like articles and white papers, written by your subject matter experts demonstrate knowledge of your target industries and...

3 Ways to Get the Most from Your B2B Agency

Your company made the leap to partner with a B2B agency to lead your marketing efforts and to give your personnel more time to do what they do the best—research, develop, manufacture and provide the highest quality products in your industry. The right agency can...

Why You Should Cut the B2B Technical Jargon

Muggle. Quaffle. Bludger. Snitch. Pensieve. What would happen if I sent an email containing all of these terms to someone who isn’t a Harry Potter fan? If they’ve never read the books or watched the movies, they wouldn’t have the faintest idea what these words mean....

3 Key Benefits of Quality B2B Content Marketing

Content marketing isn’t just a buzzword anymore; it’s a staple of B2B marketing. However, if you are not familiar with this marketing strategy, here is the definition from the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on...

4 Skills to Look for in a B2B Marketing Tech Writer

Your B2B customers and potential buyers spend a lot of time looking for information online before reaching out to a sales rep. Providing solutions to your prospects' challenges through pieces like videos, blog posts, eBooks, infographics and other content positions...

How to Generate More Leads from Your B2B Blog

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you may not be sure how to convert your blog traffic into leads. Every blogger...

4 Tips to Uncover Company News for Your B2B PR Program

Getting trade publications to publish or post your company's news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine's audience. But what if you don't have any news to share at all?...

To Gate or Not to Gate Content? You’re Asking the Wrong Question

“Should I gate my content?” Many content marketers wrestle with this question. It’s the question they ask when offering any content on their website, from an eBook or white paper to a video or webinar.  The benefits of gating content are clear—you gain valuable...

6 Signs That It’s Time to Update Your B2B Website

I think it's mind-boggling at this time and age of WordPress, that there are STILL websites out there that look like they're stuck in the dark ages -- the 90s. I'm not going to show you any examples of such websites because my intent is not to demean them, but to...

Time for a B2B Public Relations Tune Up

It's hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. (Otherwise known as the onerous task of gathering data and compiling those...

Yes, the GDPR Will Impact Your B2B Digital Marketing

Last week, I received over 20 emails from companies asking if they could continue to send me email updates. And I’m willing to bet you had a similar experience.  There’s a reason why you’ve been getting so many emails about companies' privacy policies or asking you to...

Why You Shouldn’t Buy Followers for B2B Social Media

Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn't easy, and the increasing importance of social media is only turning up the pressure. Because of this, more and more companies are purchasing...

Keeping the Conversation Going — After Your B2B Trade Show

I can't believe it. It's been almost six months since I last wrote a blog about planning ahead for your first B2B trade show. This blog was mainly for people who have never exhibited at a trade show before. But it can also serve as a reminder to people who have. The...

6 Benefits of Targeted B2B Press Releases

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? Doesn't it make more sense to control your content and spread the word through...

What the Facebook Hearing Teaches Us About B2B Inbound Marketing

Unless you've been hiding under a rock for the past few weeks, you probably heard about the recent Facebook Congressional hearings. Over two days, Congress questioned Mark Zuckerberg, co-founder and CEO of Facebook, about how Facebook collects their data and...

Marketing Madness: The Elite 8 B2B Social Media Tips

The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets — it was nothing short of madness! Much like the tournament, social media platforms are fast...

Beat the Content Blues by Partnering with a B2B Marketing Agency

Blog posts, eBooks, infographics, oh my! Keeping up with the demand for content—and making it informative, fresh and on-message—can be overwhelming. That's why the outside perspective of a B2B marketing agency can help your company uncover a host of content ideas and...

Stop Wasting Money on B2B Digital Marketing That Doesn’t Work

Think back to a time when you carefully mapped out a B2B digital marketing plan—a strategic plan you were sure would work. You checked all the boxes and spent days, weeks, MONTHS slaving over your marketing efforts...but when you launched it, the results were nowhere...

B2B Social Media Is More Than Just Scheduling

So, you’ve got your social media posts written, scheduled and ready for the next three weeks. Great, you’re off the hook until next month’s batch, right? Ehh..wrong! A B2B social media strategy that includes mass-produced posts may seem sufficient, but it is not...

Digital B2B Marketing Trends: 2017 vs. 2018

2017 The explosion of digital B2B marketing makes it hard for many companies to keep up. In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings...

5 Basics to Boost Your B2B Marketing Plan

Spontaneity isn't my thing. A spur-of-the-moment date with my husband? A surprise party? Let's play it by ear and see what happens? Horrors. I need a plan. Sure, that makes me really boring socially. But for promoting your products and services, a B2B marketing plan...

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Phone: (610) 269-2100
Fax: (610) 269-2275

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