B2B Content Insights

Fresh ideas and best practices from our team of B2B content marketing specialists

3 Reasons to Consider a Full-Service B2B Marketing Agency

Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things in-house — such as social media, press releases and more. For marketers looking to improve singular tactics, there is a...

5 Things Your B2B Marketing Agency Needs to be Doing

Marketing is always changing, with new tactics and tools launching the latest trends. As a digital marketing agency in the hub of Philadelphia, we see it constantly. To keep your marketing efforts current and your brand at the top of your industry, here’s a list of 5...

Don’t Forget to Include Webinars in Your B2B Marketing Strategies

If you’re like most B2B companies, you already create educational content for your customers and prospects and offer that content online. That's the best way to attract the attention of potential buyers and speak to their pain points. And when you offer that kind of...

Virtual Reality: The Future of B2B Communications

I have a distinct memory of my first encounter with virtual reality videos earlier this year. I was sitting in the cafeteria of my college, talking with a friend who had just come back from Los Angeles. He had what he was calling a “Google Cardboard” – what looked...

Tips to Integrate Your B2B Public Relations and Content Marketing

A successful integrated digital marketing strategy includes using B2B public relations and content marketing as complementary programs. It just makes sense. Public relations fosters online and offline communications and builds relationships with your target audience....

B2B Content Creation: It Can Be Fun Again!

Subject matter experts used to write only when inspired, so writing content was actually fun. Now that inbound marketing campaigns rely on a continual stream of valuable content, we no longer have the luxury of waiting for inspiration. A 2016 content marketing study...

Why You Should Add B2B Animations to Your Marketing Content

Everyone loves watching videos. With 1/3 of all online activity spent viewing videos, why not use them to your advantage? B2B animated videos continue to be a highly effective marketing tactic. They are useful for communicating educational information, promoting...

Yes, Your Company Needs a B2B Content Marketing Strategy

Your company is engaging in marketing activities. You have content pieces on hand. So, how do you pull it all together to create a formal B2B content marketing strategy? Here’s a little primer to get you started: 1. Who is using B2B content marketing? Your...

B2B Content Creation: Where’s the Beef?

Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an instant catchphrase because it perfectly expressed the outrage of being underwhelmed by a product.   I find myself...

Content Marketing Starts With Audit of In-House Pieces

Content is a key B2B marketing driver. When done well, content educates, tells your story, grabs the attention of your target audience and moves them to take action. If your company is working to develop a successful content marketing strategy, a great way to start is...

B2B Knowledge Center: Turning Content Into Industry Solutions

One of the most effective ways to offer solutions to your customers’ challenges is to create useful content and promote it to key prospects who want it most. This is especially important in the B2B sales cycle. B2B buyers conduct a lot of research before contacting a...

Tech Talk and the B2B Marketing Master Translator

We’ve had the privilege of working with some of the best analysts, engineers, chemists and developers in the technology sector. Their solutions are innovative, and they are all well-versed experts in their fields. They know the specs of their high-tech products down...

Death of the white paper….and rise of video as valuable B2B content

Did you know that YouTube is the world’s second largest search engine, right after Google? The reason is simple – everyone finds videos engaging and useful. This is even truer in business-to-business marketing, where companies are challenged to build awareness and...

The Many Faces of a B2B Case Study

In this age of content-focused B2B marketing, the tried and true case study can go a long way. These success stories show real-life applications and results from actual users of your products and services. Providing this content in different formats across various...

Perfectly timed crap is still crap

Marketing automation software is an amazing tool. The technology allows marketers to create custom campaigns with personalized content that automatically responds to prospects based on a mix of their actions and pre-set criteria. It executes repetitive tasks and...

3 tips for generating audience-focused content

Sometimes the obvious isn’t so obvious. If I said, “write your content for your readers” you’d say something like, “Duh! Stating the obvious! Of course you write for your audience.” Unfortunately, many companies miss this most fundamental concept to content...

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