B2B Content Insights

Fresh ideas and best practices from our team of B2B content marketing specialists

Why You Need to Focus on B2B Animation in 2018

There’s no doubt that the majority of consumers prefer video to written content. The numbers speak for themselves: 65% of people are visual learners 90% of customers report that watching a product video helps them make a purchasing decision 1/3 of online activity is...

Improve B2B Social Media With User-Generated Content

B2B social media can open new doors for companies. Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. Unfortunately, many companies only use social media to check a box. A classic, “Because other...

3 Examples of B2B Video Marketing Done Right

There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Video gives your company a competitive edge, boosts brand awareness and helps you build meaningful relationships with prospects and customers. Yet, for B2B marketers, video can...

4 Ways to Get the Most Out of B2B Blogs

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. But if your company is producing blogs, and you feel like they are being ignored in the vast pool of...

Tips for Writing an Effective B2B Press Release

In public relations, B2B press releases are a vital part of your company’s outbound effort. Press releases can function as an inbound marketing tactic too! They're a great way to attract attention and gain goodwill in your industry. And the internet has made it easier...

Bolster Your Workflows with Educational B2B Messaging

Inbound marketing workflows are a great way to nurture prospects. To make them even more powerful, make sure your supporting content carries consistent B2B messaging. More specifically, your messaging must address your prospects' challenges and position your company...

7 Things to Include in Your B2B Messaging Platform

Have you ever heard of "whisper down the lane"? It involves a group of people whispering a message from one person to another until the last player announces it to the entire group. As you can imagine, the messages the first and last person heard are usually quite...

B2B Messaging: Does Your Content Need to Be Innovative?

We’ve all had it. The desire to make something, but when it comes down to creating it, it’s like there’s a concrete wall standing in the way. An idea, but perhaps not the words to say it. Maybe even not an idea at all. It’s the scourge of modern marketers — whether...

3 Reasons to Consider a Full-Service B2B Agency

Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things in-house — such as social media, press releases and more. For marketers looking to improve singular tactics, there is a...

B2B Content Creation: It Can Be Fun Again!

Subject matter experts used to write only when inspired, so writing content was actually fun. Now that inbound marketing campaigns rely on a continual stream of valuable content, we no longer have the luxury of waiting for inspiration. A 2016 content marketing study...

Why You Should Add B2B Animations to Your Marketing Content

Everyone loves watching videos. With 1/3 of all online activity spent viewing videos, why not use them to your marketing advantage? B2B animated videos continue to be an easy and highly effective way of communicating educational information, product promotions and...

Yes, Your Company Needs a B2B Content Marketing Strategy

Your company is engaging in marketing activities. You have content pieces on hand. So, how do you pull it all together to create a formal B2B content marketing strategy? Here’s a little primer to get you started: 1. Who is using B2B content marketing? Your...

B2B Content Creation: Where’s the Beef?

Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an instant catchphrase because it perfectly expressed the outrage of being underwhelmed by a product.   I find myself...

Content Marketing Starts With Audit of In-House Pieces

Content is a key B2B marketing driver. When done well, content educates, tells your story, grabs the attention of your target audience and moves them to take action. If your company is working to develop a successful content marketing strategy, a great way to start is...

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