B2B Digital Marketing Insights
Fresh ideas and best practices from our team of B2B digital marketing experts
4 Tips for Creating Powerful Email Subject Lines
These days, almost everyone is drowning in emails. Take a look at anyone’s inbox and you’re bound to see an assortment of emails–from spam and discount codes to newsletters and messages from friends and colleagues. With all of these emails vying for your readers’...
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5 B2B Digital Marketing Tools You Should Be Using Right Now
In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals. There are a lot of moving...
Earned Versus Paid Content as Part of Your B2B Marketing Plan
When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. Long-form content, like articles and white papers, written by your subject matter experts demonstrate knowledge of your target industries and...
3 Ways to Get the Most from Your B2B Agency
Your company made the leap to partner with a B2B agency to lead your marketing efforts and to give your personnel more time to do what they do the best—research, develop, manufacture and provide the highest quality products in your industry. The right agency can...
Why You Should Cut the B2B Technical Jargon
Muggle. Quaffle. Bludger. Snitch. Pensieve. What would happen if I sent an email containing all of these terms to someone who isn’t a Harry Potter fan? If they’ve never read the books or watched the movies, they wouldn’t have the faintest idea what these words mean....
3 Key Benefits of Quality B2B Content Marketing
Content marketing isn’t just a buzzword anymore; it’s a staple of B2B marketing. However, if you are not familiar with this marketing strategy, here is the definition from the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on...
4 Skills to Look for in a B2B Marketing Tech Writer
Your B2B customers and potential buyers spend a lot of time looking for information online before reaching out to a sales rep. Providing solutions to your prospects' challenges through pieces like videos, blog posts, eBooks, infographics and other content positions...
How to Generate More Leads from Your B2B Blog
If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you may not be sure how to convert your blog traffic into leads. Every blogger...
4 Tips to Uncover Company News for Your B2B PR Program
Getting trade publications to publish or post your company's news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine's audience. But what if you don't have any news to share at all?...
Two Ways to Keep Your B2B Content Marketing From Becoming Gobbledygook
Marketing high-tech products and services can be tricky. The complex details that make your offering special may not easily translate into marketing materials. And if you leave this tall task in the wrong hands, your content marketing can unfortunately turn into...
To Gate or Not to Gate Content? You’re Asking the Wrong Question
“Should I gate my content?” Many content marketers wrestle with this question. It’s the question they ask when offering any content on their website, from an eBook or white paper to a video or webinar. The benefits of gating content are clear—you gain valuable...
6 Signs That It’s Time to Update Your B2B Website
I think it's mind-boggling at this time and age of WordPress, that there are STILL websites out there that look like they're stuck in the dark ages -- the 90s. I'm not going to show you any examples of such websites because my intent is not to demean them, but to...
Time for a B2B Public Relations Tune Up
It's hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. (Otherwise known as the onerous task of gathering data and compiling those...
Yes, the GDPR Will Impact Your B2B Digital Marketing
Last week, I received over 20 emails from companies asking if they could continue to send me email updates. And I’m willing to bet you had a similar experience. There’s a reason why you’ve been getting so many emails about companies' privacy policies or asking you to...
Why You Shouldn’t Buy Followers for B2B Social Media
Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn't easy, and the increasing importance of social media is only turning up the pressure. Because of this, more and more companies are purchasing...
Keeping the Conversation Going — After Your B2B Trade Show
I can't believe it. It's been almost six months since I last wrote a blog about planning ahead for your first B2B trade show. This blog was mainly for people who have never exhibited at a trade show before. But it can also serve as a reminder to people who have. The...
6 Benefits of Targeted B2B Press Releases
Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? Doesn't it make more sense to control your content and spread the word through...
What the Facebook Hearing Teaches Us About B2B Inbound Marketing
Unless you've been hiding under a rock for the past few weeks, you probably heard about the recent Facebook Congressional hearings. Over two days, Congress questioned Mark Zuckerberg, co-founder and CEO of Facebook, about how Facebook collects their data and...
Marketing Madness: The Elite 8 B2B Social Media Tips
The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets — it was nothing short of madness! Much like the tournament, social media platforms are fast...
