B2B Digital Marketing Insights
Fresh ideas and best practices from our team of B2B digital marketing experts
Featured Post
How Important are B2B Trade Shows?
That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. However, the...
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How Important are B2B Trade Shows?
That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. However, the...
How to Use Funny B2B Content to Set You Apart From the Competition
I came across an article about funny company posts and spotted this Facebook post by Intel. Check out the picture below. How did you react? Did it grab your attention? Most likely, you chuckled, right? Heck, I laughed and thought it was pretty darned brilliant! Now...
Boost Your Company’s Personality Through B2B Social Media
As social media has become commonplace and platforms are evolving, the question of whether B2B companies should expend the personnel, time and money on it still lingers. Like public relations, B2B social media positions your company as a knowledgeable presence, one...
The Role of B2B Outbound Marketing
B2B Outbound Marketing is No Longer Effective... If you’ve been listening to some of the marketing automation software vendors, you might draw that conclusion. The hype is, “Out with the old: OUTBOUND”, and “In with the new: INBOUND”. There’s only one problem, that’s...
3 Ways to Better Integrate B2B Public Relations Into Your Marketing
B2B public relations, or PR, is really just what it sounds like — relating (connecting) to your public (or audience). It's the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client....
Where’s Your B2B Tech Marketing Headed?
Let's imagine that your company is a ship, you are the captain and your marketing is your compass. Where do you want to go? And where exactly is your marketing taking you? Are they the same place? That's important, and that's our goal as captain, to lead our company...
Why Companies Are Turning Back To B2B Messaging
In the last 10 years, marketing has been an ongoing struggle to keep up with the Joneses. Something like this: CEO: "Margaret! I just heard that [Competitor's Name] just got a 'Tweeter'! What are we doing? Why don't we have one?" Margaret: "Yes sir, we'll get a...
B2B Outbound Marketing: eBlast, Direct Mail, ACTION!
Now that inbound is all the rage, don’t lose sight of B2B outbound marketing and its various advantages. Outbound is PROACTIVE. You get to manage the action and you control the pursuit of leads. Outbound marketing tactics are also direct and highly focused. They...
5 Ways Account Based Marketing Works Smarter, Not Harder
Account based marketing (ABM) is a marketing technique that is a hot topic in 2017. It has been gaining a lot of attention — specifically in the B2B industry. And as a B2B marketing agency, we know all about this “new” technique. However, besides the name, the idea...
Is Your Website “B2B Mobile”?
I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the mobile user in mind. I was recently on vacation and often used my cell phone to look up standard information about the places that we wanted to visit, what to...
B2B Brand Identity Insights From B2C
The B2B brand identity of your tech company exists in the market's mind. It has nothing to do with what the seller thinks or hopes it to be. It’s what the market perceives your company or your product to be. It’s what the market perceives your company or your product...
6 Tips to Improve Email Open Rates and Avoid the Spam Filter
Email subject lines aren’t important, right? They're only one sentence long, and who reads them anyways? In fact, that one sentence is most integral part of your emailer! Studies have shown that 33% of recipients open emails solely based on subject lines. This means...
Tips for Writing an Effective B2B Press Release
In B2B public relations, press releases are a vital part of your company’s outbound effort. Press releases can function as an inbound marketing tactic too! They are a great way to attract attention and gain goodwill in your industry. And the internet has made it...
3 Ways to Supercharge Your B2B Outbound Marketing
B2B outbound marketing is the proactive part of your marketing. The key word is ACTION. Unlike reactive marketing tactics, with outbound, you drive the action. There is a notion in modern marketing that outbound marketing is a dated technique that has been...
Philadelphia’s B2B Tech Marketing Agency
People always ask us, "How did Schubert b2b get into marketing technology?" The answer is simple, we didn’t get into it. B2B tech marketing is who we are and what we were founded on 39 years ago. We were born out of technology. It was a natural progression from...
Is Print B2B Advertising Dead?
Hardly. First we had the internet revolution, then the inbound revolution. Each of them were screaming that print B2B advertising was dead and buried. Yet when I walk into our media room here at the agency, I encounter wall of monthly trade publications. There are...
4 Tips for Getting the Most from a B2B Trade Show
A B2B trade show offers a valuable opportunity to meet your target customers and prospects face-to-face. Your audience is there, right before your eyes, seeking information about products and services geared toward their industry. The best way to get the largest...
Advertising in B2B
B2B advertising is a unique marketing animal. But how unique? Unique to the point where likely no one in your company has ever been specifically trained in B2B advertising. Small Numbers You don’t market to millions of B2B companies. Your customers are not counted in...
