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B2B Digital Marketing Insights

Fresh ideas and best practices from our team of B2B digital marketing experts

Featured Post

Why Companies Are Turning Back To B2B Messaging

In the last 10 years, marketing has been an ongoing struggle to keep up with the Joneses. Something like this: CEO: "Margaret! I just heard that [Competitor's Name] just got a 'Tweeter'! What are we doing? Why don't we have one?" Margaret: "Yes sir, we'll get a...

5 Ways Account Based Marketing Works Smarter, Not Harder

Account based marketing (ABM) is a marketing technique that is a hot topic in 2017. It has been gaining a lot of attention — specifically in the B2B industry. And as a B2B marketing agency, we know all about this “new” technique. However, besides the name, the idea...

Is Your Website “B2B Mobile”?

I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the mobile user in mind. I was recently on vacation and often used my cell phone to look up standard information about the places that we wanted to visit, what to...

B2B Brand Identity Insights From B2C

The B2B brand identity of your tech company exists in the market's mind. It has nothing to do with what the seller thinks or hopes it to be. It’s what the market perceives your company or your product to be. It’s what the market perceives your company or your product...

Tips for Writing an Effective B2B Press Release

In B2B public relations, press releases are a vital part of your company’s outbound effort. Press releases can function as an inbound marketing tactic too! They are a great way to attract attention and gain goodwill in your industry. And the internet has made it...

3 Ways to Supercharge Your B2B Outbound Marketing

B2B outbound marketing is the proactive part of your marketing. The key word is ACTION. Unlike reactive marketing tactics, with outbound, you drive the action. There is a notion in modern marketing that outbound marketing is a dated technique that has been...

Is Print B2B Advertising Dead?

Hardly. First we had the internet revolution, then the inbound revolution. Each of them were screaming that print B2B advertising was dead and buried. Yet when I walk into our media room here at the agency, I encounter wall of monthly trade publications. There are...

4 Tips for Getting the Most from a B2B Trade Show

A B2B trade show offers a valuable opportunity to meet your target customers and prospects face-to-face. Your audience is there, right before your eyes, seeking information about products and services geared toward their industry. The best way to get the largest...

Advertising in B2B

B2B advertising is a unique marketing animal. But how unique? Unique to the point where likely no one in your company has ever been specifically trained in B2B advertising. Small Numbers You don’t market to millions of B2B companies. Your customers are not counted in...

Have We Reached Post-Modern Marketing?

Art, music, architecture — they've all gone through a few different phases or eras. Speaking from a musical perspective, there are about six recognized artistic eras: early, medieval, baroque, classical, romantic, modern...and even a semi-recognized post-modern era....

B2B Marketing: The Age of Feeling

B2B has always been considered a rational industry. Unlike B2C, where a consumer can impulsively buy a new brand of cookies, and if they don’t like them, they just throw the box out and get a different one. B2B is quite the contrary. Jobs are at risk, and companies...

Bolster Your Workflows with Educational B2B Messaging

Inbound marketing workflows are a great way to nurture prospects. To make them even more powerful, make sure your supporting content carries consistent B2B messaging. And more specifically, the messaging must address industry challenges and positions your company as a...

B2B Messaging Taking Back Center Stage

In the swirling activity of implementing marketing automation, many marketers have nudged the importance of B2B messaging off the stage. But, this is perhaps one of the biggest mistakes a marketer could make. While useful, software cannot replace marketing...

7 Things to Include in Your B2B Messaging Platform

Have you ever heard of "whisper down the lane"? It involves a group of people whispering a message from one person to another until the last player announces it to the entire group. As you can imagine, the messages the first and last person heard are usually quite...

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