B2B Digital Marketing Blog

Fresh ideas and best practices from our team of B2B digital marketing experts

By Courtney Gursky |

How to Reach Millennials with Your B2B Marketing

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population. The term “millennial” refers to anyone who was born between 1981 and 1996. As the largest…

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By Jackie Oberholtzer | 24 September 2019

5 Smart Tips for Writing B2B Website Copy

Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can…

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By Courtney Gursky | 27 August 2019

How to Generate High-Quality Leads from Your B2B Marketing

What can we do to generate more leads? As a B2B digital marketing agency, we get that question a lot. And it’s a valid question. If you’re investing blood, sweat and tears into content generation, you want to make sure all of your hard work is paying off.  It’s simple: more leads equal more revenue….

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By Lisa Goetz | 31 July 2019

4 Keys to Successfully Spreading Your B2B Marketing Message

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content. In fact, CEOs and PR experts responding to…

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By Jackie Oberholtzer | 7 June 2019

5 B2B Social Media Myths that Could Be Affecting your Online Presence

Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation. However, breaking through the platform’s different algorithms can be tricky, even…

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By Jackie Oberholtzer | 20 May 2019

How to Get the Most Out of Exhibiting at a B2B Trade Show

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. The costs associated with just being there mean you need to make sure that your efforts are successful. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade…

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By Lisa Goetz | 25 March 2019

Tips to Create B2B Marketing Content That Engages Buyers

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar, B2B content often fails to connect with final decision makers because it’s more focused on style than substance. The webinar says that in order to engage buyers, content must be easy to…

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By Courtney Gursky | 14 March 2019

How to Beat Writer’s Block (And Increase Productivity)

If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline. Believe me; I’ve been there. When I need inspiration the most, the creative reserves suddenly run dry. But the good news is there…

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By Courtney Gursky | 5 February 2019

The Metrics That Matter Most for B2B Digital Marketing

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. But then you log in. Suddenly, you’re flooded with statistics. Leads. Impressions. Views. Clicks. Opens. Bounces. After years of not having…

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By Lisa Goetz | 30 January 2019

Effective B2B Marketing Starts with Customer Personas

Whether you are starting a new B2B marketing program or have been actively executing one for some time, it’s important to clearly identify your customer personas. You might be thinking, “But we already know our customers. We’ve been selling to them for 30 years.” True, but markets, attitudes, perceptions, challenges, companies and people change. To…

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By Mitch Mathern | 8 January 2019

How to Handle Negative (Genuine and Fake) Customer Reviews

B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. That includes online reviews. Hopefully, most of your reviews are good, but since the invention of the internet, negative reviews come with the territory. And even in…

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By Lisa Goetz | 18 December 2018

3 Ways PR and Social Media Work Together to Boost B2B Marketing

You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy for your B2B marketing. That means tactics should be thought of as parts of a larger whole, all working seamlessly together to make your marketing program more effective and cost-efficient. With that advice in mind, here are 3 ways your…

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