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B2B Digital Marketing Insights

Fresh ideas and best practices from our team of B2B digital marketing experts

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B2B Messaging: Does Your Content Need to Be Innovative?

We’ve all had it. The desire to make something, but when it comes down to creating it, it’s like there’s a concrete wall standing in the way. An idea, but perhaps not the words to say it. Maybe even not an idea at all. It’s the scourge of modern marketers — whether...

3 Reasons to Consider a Full-Service B2B Agency

Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things in-house — such as social media, press releases and more. For marketers looking to improve singular tactics, there are...

3 Easy Ways to Start Generating More Leads

No matter what industry you’re in, every B2B company is always looking to generate more leads and bring in more sales. According to BrightTALK, 80% of marketers report their lead generation efforts are only slightly or somewhat effective! So what can be done to...

What is PR and What Does it Mean for B2B Marketers in 2016?

As someone who studied PR in college, I received a fair amount of confused comments regarding my major. “Oh yeah sure, PR…what’s PR again?” or “You’re an HR major right?” and the dreaded “…so…what do you want to do with that?” There’s a good amount of confusion about...

5 B2B eCommerce Must-Haves

If your B2B company is still on the fence about selling online, consider this: B2B buyers are now more frequently buying online than over the phone and through other offline channels. In fact, B2B eCommerce is on course to hit $12 trillion in sales by 2020, according...

Control Yourself: Why B2B Branding Matters

Whether you are a start-up business or a long-established company, B2B branding is a vital part of your marketing strategy. Yet, it is often neglected because it’s a concept that can be tricky to wrap your head around. What is B2B Branding? Your brand is more than...

The Keys to a Successful SEO Strategy

Quality search engine optimization (SEO) plays an important role in helping potential customers find your products or services. 71% of B2B researchers start their research with a generic search. 72% of marketers worldwide said relevant content creation was the most...

Virtual Reality: the Future of B2B Communications?

I have a distinct memory of my first encounter with virtual reality videos earlier this year. I was sitting in the cafeteria of my college, talking with a friend who had just come back from Los Angeles with what he was calling a “Google Cardboard” – what looked like a...

Is B2B Advertising Dead? Nope, Not Even Close.

It’s not dead, it’s evolved. Advertising has always been part of the bigger picture – your marketing strategy. Even in our internet-centered world, advertising is still alive and well. Its effectiveness depends on how well you can utilize your ad messaging across all...

5 Myths About B2B Websites That are Stuck in the Past

Websites certainly aren’t anything new. I can remember going on websites as far back as kindergarten and first grade...granted, those were VERY different websites back then! A trip to a website in 1998 usually involved booting up your stylish, new, high-tech Windows...

Email Marketing Tips to Boost Performance

With 91% of consumers checking their email daily, email campaigns continue to be an affordable and effective way of engaging with your customers and prospects. When done optimally, campaigns can have a large reach, deliver your message and help drive conversions. But...

Should Your Top Goal be to Increase Website Traffic?

For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies, your bottom line goal is to get and keep customers. But unlike B2C companies that sell products to the masses,...

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