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B2B Digital Marketing Insights

Fresh ideas and best practices from our team of B2B digital marketing experts

Featured Post

How Important are B2B Trade Shows?

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. However, the...

The Role of B2B Outbound Marketing

B2B Outbound Marketing is No Longer Effective...  If you’ve been listening to some of the marketing automation software vendors, you might draw that conclusion. The hype is, “Out with the old: OUTBOUND”, and “In with the new: INBOUND”. There’s only one problem, that’s...

Where’s Your B2B Tech Marketing Headed?

Let's imagine that your company is a ship, you are the captain and your marketing is your compass. Where do you want to go? And where exactly is your marketing taking you? Are they the same place? That's important, and that's our goal as captain, to lead our company...

Why Companies Are Turning Back To B2B Messaging

In the last 10 years, marketing has been an ongoing struggle to keep up with the Joneses. Something like this: CEO: "Margaret! I just heard that [Competitor's Name] just got a 'Tweeter'! What are we doing? Why don't we have one?" Margaret: "Yes sir, we'll get a...

B2B Outbound Marketing: eBlast, Direct Mail, ACTION!

Now that inbound is all the rage, don’t lose sight of B2B outbound marketing and its various advantages. Outbound is PROACTIVE. You get to manage the action and you control the pursuit of leads. Outbound marketing tactics are also direct and highly focused. They...

5 Ways Account Based Marketing Works Smarter, Not Harder

Account based marketing (ABM) is a marketing technique that is a hot topic in 2017. It has been gaining a lot of attention — specifically in the B2B industry. And as a B2B marketing agency, we know all about this “new” technique. However, besides the name, the idea...

Is Your Website “B2B Mobile”?

I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the mobile user in mind. I was recently on vacation and often used my cell phone to look up standard information about the places that we wanted to visit, what to...

B2B Brand Identity Insights From B2C

The B2B brand identity of your tech company exists in the market's mind. It has nothing to do with what the seller thinks or hopes it to be. It’s what the market perceives your company or your product to be. It’s what the market perceives your company or your product...

Tips for Writing an Effective B2B Press Release

In B2B public relations, press releases are a vital part of your company’s outbound effort. Press releases can function as an inbound marketing tactic too! They are a great way to attract attention and gain goodwill in your industry. And the internet has made it...

3 Ways to Supercharge Your B2B Outbound Marketing

B2B outbound marketing is the proactive part of your marketing. The key word is ACTION. Unlike reactive marketing tactics, with outbound, you drive the action. There is a notion in modern marketing that outbound marketing is a dated technique that has been...

Philadelphia’s B2B Tech Marketing Agency

People  always ask us, "How did Schubert b2b get into marketing technology?" The answer is simple, we didn’t get into it. B2B tech marketing is who we are and what we were founded on 39 years ago. We were born out of technology. It was a natural progression from...

Is Print B2B Advertising Dead?

Hardly. First we had the internet revolution, then the inbound revolution. Each of them were screaming that print B2B advertising was dead and buried. Yet when I walk into our media room here at the agency, I encounter wall of monthly trade publications. There are...

4 Tips for Getting the Most from a B2B Trade Show

A B2B trade show offers a valuable opportunity to meet your target customers and prospects face-to-face. Your audience is there, right before your eyes, seeking information about products and services geared toward their industry. The best way to get the largest...

Advertising in B2B

B2B advertising is a unique marketing animal. But how unique? Unique to the point where likely no one in your company has ever been specifically trained in B2B advertising. Small Numbers You don’t market to millions of B2B companies. Your customers are not counted in...

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