B2B Digital Marketing Insights
Fresh ideas and best practices from our team of B2B digital marketing experts
Tips to Create B2B Marketing Content That Engages Buyers
Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar, B2B content often fails to connect with final decision makers because it’s more focused on style...
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How to Beat Writer’s Block (And Increase Productivity)
If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline. Believe me; I’ve been there. When I need inspiration the most, the...
The Metrics That Matter Most for B2B Digital Marketing
It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. But then you log in. Suddenly, you’re flooded with...
Effective B2B Marketing Starts with Customer Personas
Whether you are starting a new B2B marketing program or have been actively executing one for some time, it’s important to clearly identify your customer personas. You might be thinking, “But we already know our customers. We’ve been selling to them for 30 years.”...
How to Handle Negative (Genuine and Fake) Customer Reviews
B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. That includes online reviews. Hopefully, most of your reviews are good, but since the invention...
3 Ways PR and Social Media Work Together to Boost B2B Marketing
You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy for your B2B marketing. That means tactics should be thought of as parts of a larger whole, all working seamlessly together to make your marketing program more effective...
4 Tips for Creating Powerful Email Subject Lines
These days, almost everyone is drowning in emails. Take a look at anyone’s inbox and you’re bound to see an assortment of emails–from spam and discount codes to newsletters and messages from friends and colleagues. With all of these emails vying for your readers’...
5 B2B Digital Marketing Tools You Should Be Using Right Now
In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals. There are a lot of moving...
Earned Versus Paid Content as Part of Your B2B Marketing Plan
When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. Long-form content, like articles and white papers, written by your subject matter experts demonstrate knowledge of your target industries and...
3 Ways to Get the Most from Your B2B Agency
Your company made the leap to partner with a B2B agency to lead your marketing efforts and to give your personnel more time to do what they do the best—research, develop, manufacture and provide the highest quality products in your industry. The right agency can...
Why You Should Cut the B2B Technical Jargon
Muggle. Quaffle. Bludger. Snitch. Pensieve. What would happen if I sent an email containing all of these terms to someone who isn’t a Harry Potter fan? If they’ve never read the books or watched the movies, they wouldn’t have the faintest idea what these words mean....
3 Key Benefits of Quality B2B Content Marketing
Content marketing isn’t just a buzzword anymore; it’s a staple of B2B marketing. However, if you are not familiar with this marketing strategy, here is the definition from the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on...
4 Skills to Look for in a B2B Marketing Tech Writer
Your B2B customers and potential buyers spend a lot of time looking for information online before reaching out to a sales rep. Providing solutions to your prospects' challenges through pieces like videos, blog posts, eBooks, infographics and other content positions...
How to Generate More Leads from Your B2B Blog
If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you may not be sure how to convert your blog traffic into leads. Every blogger...
4 Tips to Uncover Company News for Your B2B PR Program
Getting trade publications to publish or post your company's news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine's audience. But what if you don't have any news to share at all?...
Two Ways to Keep Your B2B Content Marketing From Becoming Gobbledygook
Marketing high-tech products and services can be tricky. The complex details that make your offering special may not easily translate into marketing materials. And if you leave this tall task in the wrong hands, your content marketing can unfortunately turn into...
To Gate or Not to Gate Content? You’re Asking the Wrong Question
“Should I gate my content?” Many content marketers wrestle with this question. It’s the question they ask when offering any content on their website, from an eBook or white paper to a video or webinar. The benefits of gating content are clear—you gain valuable...
6 Signs That It’s Time to Update Your B2B Website
I think it's mind-boggling at this time and age of WordPress, that there are STILL websites out there that look like they're stuck in the dark ages -- the 90s. I'm not going to show you any examples of such websites because my intent is not to demean them, but to...
Time for a B2B Public Relations Tune Up
It's hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. (Otherwise known as the onerous task of gathering data and compiling those...
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