Schubert B2B Names New Digital Content Specialist

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. As Digital Content Specialist, Jackie is responsible for developing creative and engaging content for technology-based B2B clients as part of their integrated marketing communications strategies. Jackie’s previous agency experience has helped her […]

Schubert b2b leads B2B Tech Marketing for 40 Years

Schubert b2b proudly announces its 40-year anniversary. Founded in 1978, the agency continues its singular vision – to make top-tier tech marketing affordable to any size B2B company. “Our idea is that every B2B company that markets complex products needs the very best marketing communications to excel. Today, our modern advertising skillset continues to fulfill […]

Schubert b2b Markets Technology Symposium for AGC Chemicals Americas

Schubert b2b worked with AGC Chemicals Americas Inc. to create North and South America’s first chlor-alkali technology symposium, an educational and networking event for chlorine production leaders. The Chlor-Alkali Technology Symposium was held last October at the Ritz-Carlton in Orlando, Florida. More than 80 industry professionals attended the two-day event’s technology presentations and social events. […]

Schubert b2b Hires New Digital Content Specialist

Schubert b2b, a top-tier B2B tech marketing agency, is proud to welcome Courtney Feairheller as the agency’s newest Digital Content Specialist. In this role, Courtney will be responsible for overseeing digital and inbound marketing campaigns, driving new growth and providing strategic direction for Schubert’s B2B technology clients. Courtney brings to Schubert b2b proven expertise in […]

Schubert b2b Receives Outstanding Achievement Award for Web Development

Schubert b2b, a top-tier tech marketing agency, recently received the 2017 Web Award for Outstanding Achievement in B2B Web Development by the Web Marketing Association (WMA). The award recognized a new website for Nilfisk Industrial Vacuums (, the leading global provider of industrial and explosion-proof vacuum cleaning equipment and accessories. Since 1997, the WMA has […]

Schubert b2b Names New Public Relations Executive

Schubert b2b, a top-tier tech marketing agency, has hired Mitchell Mathern as a public relations executive. In his new role, Mathern organizes and coordinates public relations activities designed to create engaging publicity that helps clients build leading brands. Mathern maximizes clients’ exposure through a variety of channels by writing news releases, technical articles, case studies, […]

Industrial Dust Collector Manufacturer Camfil APC Selects Schubert b2b for Integrated Marketing Program

Camfil APC, a leading global manufacturer of dust, mist and fume collection equipment, has selected Schubert b2b to provide a strategic integrated marketing communications program. Schubert b2b will provide services that include media planning and advertising creative; brand positioning and messaging; website redevelopment; digital inbound marketing; content development; SEO, conversion design and web maintenance; and […]

Schubert b2b President Joins Philly Ad Club’s TEENS Program to Inspire Students to Explore Careers in the Communications Industry

Rich Carango, president and creative director of Schubert b2b, has joined the Philly Ad Club Educational Foundation’s TEENS Program to work with middle school students and introduce them to the communications industry. In partnership with the School District of Philadelphia, the program encourages a more inclusive demographic representation within the industry. Each month from September […]

Schubert b2b Designs Tomark-Worthen Website to Market Sustainable Solar Panel Backsheets

Tomark-Worthen, a developer of environmentally friendly, high-performance PV backsheets and thermoplastic films, selected Schubert b2b to design a new website to market its PhotoMark Reflections™, PhotoMark eTPU™, PhotoMark elonomer™ and Kymar PVDF Topsheet product lines. Tomark-Worthen came to Schubert b2b because they needed a website to reach both solar panel design engineers and purchasing agents. The […]

Schubert b2b Builds Responsive, Intuitive Global Website for GSE Systems Inc.

Schubert b2b built a new website for GSE Systems (, a leading provider of simulation, engineering and training technology. The site provides quick and easy access to information about GSE’s wide selection of technology and services for power, refining and manufacturing facilities. It simplifies how GSE’s customers research and select the tools and services needed […]

QuantaCool Selects Schubert b2b to Design New Sales-Ready Website for Electronics Cooling Systems

QuantaCool, a developer of cooling solutions for high-powered electronics, selected Schubert b2b to design a new website ( to support the company as it goes to market with its PolarBox™, PolarRak™ and PolarMax™ product lines. QuantaCool came to Schubert b2b because they needed a website that clearly communicates the benefits of the company’s technology. They also […]

How I Won a Culinary Contest Using Buyer Personas

Buyer Personas

I’m no chef. My culinary experience involves sandwich making and mixing a nice bowl of tuna. My greatest culinary inspiration is the Philly cheesesteak. So when IKEA Restaurants presented my MBA class with a contest to develop a new menu item for an underperforming location, I was undeniably intimidated. I overheard my classmates talking about […]