by Rich Carango | Apr 26, 2016 | Inbound Marketing
The United States presidential race is the greatest quadrennial marketing blitz in the world. Every four years we are bombarded with radio ads, television ads, email campaigns, posters, bumper stickers, news stories and more all in the quest to get your vote. Every...
by Rich Carango | Mar 16, 2016 | Public Relations, Social Media
Social media can be a great tool to generate leads and enhance your SEO and inbound marketing performance. In particular, studies have shown that B2B marketers generate more leads on LinkedIn than on any other social media platform. (Image Source: Business2Community)...
by Rich Carango | Nov 4, 2015 | Content
Forgive my indulgence in a bold title. It draws from a favorite quote of mine attributed to Mark Twain. He said, “There are lies, damned lies and statistics.” The statement is an attempt to capture the persuasive—but often confusing—power of numbers to make a point or...
by Rich Carango | Jun 24, 2015 | Branding
What makes you stand out from the pack? What makes your customers ignore your competitors and come back to you again and again? It all starts with identifying your unique selling proposition (USP). Your USP may be your most valuable marketing asset, especially because...
by Rich Carango | May 22, 2015 | Branding
If you keep your mind open to it, marketing lessons can come when you least expect them. Here’s my most recent example… I was at a client meeting, and it was my turn to write on the white board. As I walked to the front of the room, my client tossed me the bottle of...
