Author: Lisa Goetz

Fresh ideas and best practices from our team of B2B digital marketing experts

By Lisa Goetz | 16 June 2015

Tech Talk and the B2B Marketing Master Translator

We’ve had the privilege of working with some of the best analysts, engineers, chemists and developers in the technology sector. Their solutions are innovative, and they are all well-versed experts in their fields. They know the specs of their high-tech products down to the smallest details. But stepping outside of their company’s walls and convincing…

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By Lisa Goetz | 26 February 2015

When Business Becomes Personal: Implementing Successful B2B Email Campaigns

Adding a personal touch to your B2B email marketing campaign elevates your messages to more than just vehicles to tout your products and services. These campaigns allow you to reach prospects on a more individualized level, provide information that meets their needs and build trust. With that in mind, here are a few tips: Personalize…

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By Lisa Goetz | 11 February 2015

The Many Faces of a B2B Case Study

In this age of content-focused B2B marketing, the tried and true case study can go a long way. These success stories show real-life applications and results from actual users of your products and services. Providing this content in different formats across various platforms will keep you in front of customers as they search for ways…

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By Lisa Goetz | 5 January 2015

3 B2B PR Resolutions to Kick Off 2015

For many of us, the dawn of a new year is like a clean slate. My personal resolutions for 2015 include changing up my stale exercise routine, getting out of the house more (especially during the cold winter months) and listening more intently to friends, family and colleagues. As I write this on the first…

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By Lisa Goetz | 7 October 2014

6 Things to Look for in a B2B Social Media Partner

Your B2B company decided it’s time to engage in social media to build relationships with your clients, prospects and industry participants. But, you don’t have the in-house expertise and resources to tackle this multi-faceted, time-consuming form of marketing. Important things to look for when outsourcing to a B2B social media partner: 1. B2B marketing expertise….

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By Lisa Goetz | 18 September 2014

Revisit the basics: Time-tested tips for B2B marketing

Recently, I read “Scientific Advertising,” by industry pioneer Claude C. Hopkins, originally published in 1923. Although you aren’t trying to peddle syrup of figs or shaving soap to your business clients, these timeless pointers from Hopkins are quite relevant in B2B marketing today. “Learn what possible buyers want and the factors which don’t appeal.” This…

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