Author: Lisa Goetz

Fresh ideas and best practices from our team of B2B digital marketing experts

By Lisa Goetz | 20 November 2017

4 B2B PR Tips for Building Better Media Relations

The term “public relations” encompasses many areas of communications. B2B PR, although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. These can include strategic communications, content marketing, social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital…

Continue reading

By Lisa Goetz | 6 October 2017

4 Ways to Get the Most Out of B2B Blogs

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. But if your company is producing blogs, and you feel like they are being ignored in the vast pool of cyberspace, then it’s time to organize your…

Continue reading

By Lisa Goetz | 28 August 2017

Boost Your Company’s Personality Through B2B Social Media

As social media becomes commonplace and platforms evolve, the question of whether B2B companies should expend the personnel, time and money on it still lingers. Like public relations, B2B social media positions your company as a knowledgeable presence, one that prospects will feel comfortable doing business with in a crowded field of competitors. Lisa GoetzLisa…

Continue reading

By Lisa Goetz | 9 June 2017

4 Tips for Getting the Most from a B2B Trade Show

A B2B trade show offers a valuable opportunity to meet your target customers and prospects face-to-face. Your audience is there, right before your eyes, seeking information about products and services geared toward their industry. To make the most of a trade show, you need a well-defined integrated marketing strategy that you will use before, during, and…

Continue reading

By Lisa Goetz | 3 May 2017

Bolster Your Workflows with Educational B2B Messaging

Inbound marketing workflows are a great way to nurture prospects. To make them even more powerful, make sure your supporting content carries consistent B2B messaging. More specifically, your messaging must address your prospects’ challenges and position your company as an industry leader. Marketing automation workflows should persuade a website visitor to convert into a registered…

Continue reading

By Lisa Goetz | 18 April 2017

7 Things to Include in Your B2B Messaging Platform

Have you ever heard of “whisper down the lane”? It involves a group of people whispering a message from one person to another until the last player announces it to the entire group. As you can imagine, the messages the first and last person heard are usually quite different. Hilarity ensues – which is great for a…

Continue reading

By Lisa Goetz | 22 March 2017

5 Advantages of Partnering With an Integrated Digital Marketing Agency

You’ve thought about it, Googled it, brought it up at meetings, and you’re heading in the right direction. Yes, it’s time to partner with a B2B digital marketing agency that provides the expertise, strategy, tactics and technology to drive more customers to your B2B company. What is digital marketing? It’s a term that covers a…

Continue reading

By Lisa Goetz | 30 January 2017

Pull it Together –– How a B2B Agency Can Help Improve Marketing ROI

Disclosure: I work at a marketing agency. So it may sound a little self-serving to write a blog post on the benefits of a B2B agency. But please don’t click away just yet! Let me try to lure you into reading more with those three magic words: return on investment. I’m sure you’ve already heard…

Continue reading

By Lisa Goetz | 3 November 2016

Control Yourself: Why B2B Branding Matters

Whether you are a start-up business or a long-established company, B2B branding is a vital part of your marketing strategy. Yet, it is often neglected because it’s a concept that can be tricky to wrap your head around. What is B2B Branding? Your brand is more than your products and services. It’s more than your…

Continue reading

By Lisa Goetz | 31 August 2016

Maximize Your B2B Social Media Strategy with Marketing Automation

Another three months have passed. It’s your favorite time of year. You have to compile your quarterly social media report. You have to become a statistician, dig for numbers and try to prove ROI. To make your life easier, consider tying your B2B social media strategy to an inbound program tracked with a marketing automation platform….

Continue reading

By Lisa Goetz | 8 August 2016

B2B Digital Marketing is More Than Just an Online Presence

Researching and purchasing B2B products and services online is now the norm. With that in mind, your company might be considering upgrading your website to facilitate a smooth browsing and buying experience. But with life online growing at such a rapid rate, an e-commerce website alone isn’t enough. You need a B2B digital marketing strategy. B2B…

Continue reading

By Lisa Goetz | 29 July 2016

Tips to Integrate Your B2B Public Relations and Content Marketing

A successful integrated digital marketing strategy includes using B2B public relations and content marketing as complementary programs. It just makes sense. Public relations fosters online and offline communications and builds relationships with your target audience. Content marketing involves creating and sharing relevant, educational information. It attracts and engages a clearly defined audience that matters to your…

Continue reading
(610) 269-2100