Effective B2B Marketing Starts with Customer Personas

Effective B2B Marketing Starts with Customer Personas

Whether you are starting a new B2B marketing program or have been actively executing one for some time, it’s important to clearly identify your customer personas. You might be thinking, “But we already know our customers. We’ve been selling to them for 30 years.”...
3 Ways to Get the Most from Your B2B Agency

3 Ways to Get the Most from Your B2B Agency

Your company made the leap to partner with a B2B agency to lead your marketing efforts and to give your personnel more time to do what they do the best—research, develop, manufacture and provide the highest quality products in your industry. The right agency can...