The objective of public relations is to cultivate and maintain a positive reputation for your company. PR professionals achieve this by building awareness and credibility
The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture
Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar, B2B content
Whether you are starting a new B2B marketing program or have been actively executing one for some time, it’s important to clearly identify your customer
You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy for your B2B marketing. That means tactics should be thought
When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. Long-form content, like articles
Your company made the leap to partner with a B2B agency to lead your marketing efforts and to give your personnel more time to do
Your B2B customers and potential buyers spend a lot of time looking for information online before reaching out to a sales rep. Providing solutions to
Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making
It’s hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is
Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper
Blog posts, eBooks, infographics, oh my! Keeping up with the demand for content—and making it informative, fresh and on-message—can be overwhelming. That’s why the outside perspective