Author: Kate Smith

Fresh ideas and best practices from our team of B2B digital marketing experts

By Kate Smith | 11 July 2017

6 Tips to Improve Email Open Rates and Avoid the Spam Filter

Email subject lines aren’t important, right? They’re only one sentence long, and who reads them anyway? In fact, that one sentence is the most integral part of your emailer! Studies have shown that 33% of recipients open emails solely based on subject lines. This means that if your email subject line is lacking, chances are…

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By Kate Smith | 9 January 2017

3 Easy Ways to Start Generating More Leads

No matter what industry you’re in, every B2B company is always looking to generate more leads and bring in more sales. According to BrightTALK, 80% of marketers report their lead generation efforts are only slightly or somewhat effective! So what can be done to improve this? Here are 3 easy steps you can use to…

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By Kate Smith | 1 November 2016

The Keys to a Successful SEO Strategy

Quality search engine optimization (SEO) is essential to helping potential customers find your products or services. 71% of B2B researchers start their research with a generic search. 72% of marketers worldwide said relevant content creation was the most effective SEO tactic, according to a June 2015 report from Ascend2. In the same Ascend2 report, 48% of respondents identified keyword/phrase research as a most effective SEO…

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By Kate Smith | 17 August 2016

Email Marketing Tips to Boost Performance

With 91% of consumers checking their email daily, email campaigns continue to be an affordable and effective way to engage your customers and prospects. When done optimally, email marketing can extend your reach, deliver your message and drive more conversions. But with so many emails streaming into inboxes daily, how do you break through the…

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By Kate Smith | 1 August 2016

5 Tips for a Successful B2B Inbound Marketing Strategy

Inbound marketing is an effective way to attract B2B buyers to your website by offering them solutions to their business challenges. But launching and running an inbound program takes a lot of planning and work. If you’re looking for a good way to start, here are 5 tips for a successful B2B inbound marketing strategy. Use…

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By Kate Smith | 5 July 2016

B2B Inbound Marketing Strategies: The Benefits of Blogging

Blogging is essential to B2B inbound marketing strategies. Every day more and more B2B companies are starting up blogs on their sites. But why blog? What are the benefits? What is the effectiveness and can it really have that much of an impact? Not only does blogging allow you to increase awareness and credibility, it also has…

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By Kate Smith | 10 June 2016

Is Your B2B SEO Strategy Suffering From These 5 Mistakes?

With search engine optimization constantly evolving, it’s important to make sure you’re up-to-date on the latest updates. Following old-school SEO practices could put your search rankings at risk for penalties and prevent your website from ranking as well as it could. We compiled the top 5 mistakes to avoid when trying to improve your B2B SEO….

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By Kate Smith | 5 May 2016

Why You Should Add B2B Animations to Your Marketing Content

Everyone loves watching videos. With 1/3 of all online activity spent viewing videos, why not use them to your advantage? B2B animated videos continue to be a highly effective marketing tactic. They are useful for communicating educational information, promoting products and improving engagement with prospective buyers or existing customers. Animated videos work especially well in…

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By Kate Smith | 8 April 2016

Generate More Leads from Your Landing Pages

Effective landing pages are essential to moving visitors through the conversion funnel and helping to generate valuable leads. When building your landing pages, it’s important to keep best practices in mind. However, just because something is a best practice doesn’t necessarily mean it is the best choice for you. With landing pages, it’s critical to…

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By Kate Smith | 23 March 2016

6 Ways to Improve Your Website Ranking

Getting your website to rank better in Google’s search engine results pages (SERPs) is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization for mobile devices and even social media. The infographic below lists six ways to help get you on the path to improving your website ranking.        …

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By Kate Smith | 2 March 2016

Does Your Website Follow These 6 Web Design Trends?

As web technology continues to evolve, so does B2B website design trends. Here are the up-and-coming trends of 2016 to help you keep your website fresh and engaging. How many of these web design trends does your website follow? 1. Material design continues to grow Similar to flat design, material designs are clean, modern and…

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By Kate Smith | 18 August 2014

B2B Marketing Communications Explained (With Donuts)

Charles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. It is in Colton’s spirit that we use donuts to explain the many facets of B2B marketing communications. Derived from Doug Ray’s “Social Media Explained” photo which he shared on Twitter earlier this year, we put together a…

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