Author: Jackie Oberholtzer

Fresh ideas and best practices from our team of B2B digital marketing experts

By Jackie Oberholtzer | 24 September 2019

5 Smart Tips for Writing B2B Website Copy

Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can…

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By Jackie Oberholtzer | 7 June 2019

5 B2B Social Media Myths that Could Be Affecting your Online Presence

Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation. However, breaking through the platform’s different algorithms can be tricky, even…

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By Jackie Oberholtzer | 20 May 2019

How to Get the Most Out of Exhibiting at a B2B Trade Show

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. The costs associated with just being there mean you need to make sure that your efforts are successful. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade…

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