Author: Debbie MacKenzie

Fresh ideas and best practices from our team of B2B digital marketing experts

By Debbie MacKenzie | 26 June 2018

6 Signs That It’s Time to Update Your B2B Website

I think it’s mind-boggling at this time and age of WordPress, that there are STILL websites out there that look like they’re stuck in the dark ages — the 90s. I’m not going to show you any examples of such websites because my intent is not to demean them, but to encourage YOU to really…

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By Debbie MacKenzie | 11 May 2018

Keeping the Conversation Going — After Your B2B Trade Show

I can’t believe it. It’s been almost six months since I last wrote a blog about planning ahead for your first B2B trade show. This blog was mainly for people who have never exhibited at a trade show before. But it can also serve as a reminder to people who have. The latter part of #5 in the…

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By Debbie MacKenzie | 16 February 2018

Digital B2B Marketing Trends: 2017 vs. 2018

2017 The explosion of digital B2B marketing makes it hard for many companies to keep up. In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings Content Marketing – marketing that involves the creation and sharing of relevant online…

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By Debbie MacKenzie | 15 December 2017

B2B Trade Show Marketing: Planning Ahead for Your First Show

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” and running for the hills! While it may seem like a daunting task…sort of looking down a straight highway to nowhere only…

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By Debbie MacKenzie | 6 September 2017

How to Use Funny B2B Content to Set You Apart From the Competition

I came across an article about funny company posts and spotted this Facebook post by Intel. Check out the picture below. How did you react? Did it grab your attention? You most likely chuckled, right? Heck, I laughed and thought it was pretty darned brilliant! Now you won’t forget this image and that Intel was the one that posted…

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By Debbie MacKenzie | 19 July 2017

Is Your Website “B2B Mobile”?

I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the mobile user in mind. I was recently on vacation and often used my cell phone to look up standard information about the places that we wanted to visit, what to see in the area,…

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By Debbie MacKenzie | 20 October 2016

Is B2B Advertising Dead? Nope, Not Even Close.

B2B advertising isn’t dead; it’s evolved. Advertising has always been part of the bigger picture — your marketing strategy. Even in our internet-centered world, B2B advertising is still alive and well. Its effectiveness depends on how well you can utilize your ad messaging across all available channels (traditional print or online) to reach your desired audience….

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By Debbie MacKenzie | 7 July 2016

The Evolution of Computers Told by a Gen Xer

The transition to digital marketing to nurture leads and measure performance got me reminiscing about the early days of technology. Remember this dinosaur? This was my first introduction to a “computer.” The RadioShack® TRS-80. If you’re a Gen Xer, I’m sure many of you had (or at least heard about) this computer. My brother was…

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By Debbie MacKenzie | 17 June 2016

How to Get Out of the “Sales Lead Black Hole”

You spend all this money generating a sales lead—some leads can cost upwards of $50 – $240 apiece—and then you just turn it over to your sales force to never hear from them again. This is what I call the “sales lead black hole.” Does this sound like what’s happening at your company? Research shows…

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By Debbie MacKenzie | 12 May 2016

The Evolution of B2B Lead Generation

When you hear the term “B2B lead generation,” you might associate it with some form of electronic or online marketing. That was not always the case. The definition of Lead Generation is the initiation of consumer interest or inquiry into products or services of a business. If you think about it, people have been using…

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By Debbie MacKenzie | 18 March 2016

Do Your Employees Show A Lack of Professionalism in Business?

Take a look at what I got in the mail…   At first, I was speechless. Then came a flood of thoughts. “What in the WORLD was this person thinking sending this note in this condition?”(The envelope it came in was worse.) “Did he really think this was going to entice me to take his call?”…

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By Debbie MacKenzie | 11 February 2016

How to Use Email Marketing to Get Leads

If you think that email is no longer an effective way to get leads, it’s actually better than you think. Think about it… Email connects 85% of the world. This translates to 6.29 billion people. Of the 85% of the email account holders, 66% check their email on a mobile device. Do the math. That’s…

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