Author: Courtney Gursky

Fresh ideas and best practices from our team of B2B digital marketing experts

By Courtney Gursky | 13 January 2020

How to Reach Millennials with Your B2B Marketing

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population. The term “millennial” refers to anyone who was born between 1981 and 1996. As the largest…

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By Courtney Gursky | 27 August 2019

How to Generate High-Quality Leads from Your B2B Marketing

What can we do to generate more leads? As a B2B digital marketing agency, we get that question a lot. And it’s a valid question. If you’re investing blood, sweat and tears into content generation, you want to make sure all of your hard work is paying off.  It’s simple: more leads equal more revenue….

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By Courtney Gursky | 14 March 2019

How to Beat Writer’s Block (And Increase Productivity)

If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline. Believe me; I’ve been there. When I need inspiration the most, the creative reserves suddenly run dry. But the good news is there…

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By Courtney Gursky | 5 February 2019

The Metrics That Matter Most for B2B Digital Marketing

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. But then you log in. Suddenly, you’re flooded with statistics. Leads. Impressions. Views. Clicks. Opens. Bounces. After years of not having…

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By Courtney Gursky | 11 December 2018

4 Tips for Creating Powerful Email Subject Lines

These days, almost everyone is drowning in emails. Take a look at anyone’s inbox and you’re bound to see an assortment of emails–from spam and discount codes to newsletters and messages from friends and colleagues. With all of these emails vying for your readers’ attention, how can you rise above the clutter? A compelling subject…

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By Courtney Gursky | 14 November 2018

5 B2B Digital Marketing Tools You Should Be Using Right Now

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals. There are a lot of moving pieces that make up your B2B marketing strategy, from…

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By Courtney Gursky | 2 October 2018

Why You Should Cut the B2B Technical Jargon

Muggle. Quaffle. Bludger. Snitch. Pensieve. What would happen if I sent an email containing all of these terms to someone who isn’t a Harry Potter fan? If they’ve never read the books or watched the movies, they wouldn’t have the faintest idea what these words mean. To them, these phrases might as well be in…

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By Courtney Gursky | 20 August 2018

How to Generate More Leads from Your B2B Blog

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable…

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By Courtney Gursky | 5 July 2018

To Gate or Not to Gate Content? You’re Asking the Wrong Question

“Should I gate my content?” Many content marketers wrestle with this question. It’s the question they ask when offering any content on their website, from an eBook or white paper to a video or webinar.  The benefits of gating content are clear—you gain valuable contact information you can use to improve your B2B content marketing strategy. But…

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By Courtney Gursky | 11 June 2018

Yes, the GDPR Will Impact Your B2B Digital Marketing

Last week, I received over 20 emails from companies asking if they could continue to send me email updates. And I’m willing to bet you had a similar experience.  There’s a reason why you’ve been getting so many emails about companies’ privacy policies or asking you to confirm your email subscription. It’s because the General…

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By Courtney Gursky | 25 April 2018

What the Facebook Hearing Teaches Us About B2B Inbound Marketing

Unless you’ve been hiding under a rock for the past few weeks, you probably heard about the recent Facebook Congressional hearings. Over two days, Congress questioned Mark Zuckerberg, co-founder and CEO of Facebook, about how Facebook collects their data and the Cambridge Analytica data breach scandal. But what you may not realize is there are some…

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By Courtney Gursky | 14 March 2018

Stop Wasting Money on B2B Digital Marketing That Doesn’t Work

Think back to a time when you carefully mapped out a B2B digital marketing plan—a strategic plan you were sure would work. You checked all the boxes and spent days, weeks, MONTHS slaving over your marketing efforts…but when you launched it, the results were nowhere near what you expected. What happened? Where did it all go…

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