Author: Chris Henneghan

Fresh ideas and best practices from our team of B2B digital marketing experts

By Chris Henneghan | 5 December 2013

New edutainment options for B2B websites

Let’s face it. Your B2B website faces tons of competition for your customers’ attention. You used to just have to educate prospective buyers, but now you also have to entertain them so they don’t get bored and click away before you get your key points across. Text and professional quality photos are no longer enough….

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By Chris Henneghan | 11 November 2013

B2B SEO: Not Just for Programmers Anymore

“So, you’re in public relations. Does that mean you, like, relate to the public?” I can’t recall how many times I’ve been asked what I do as a PR executive — or how I answered the question. When I entered the world of public relations just over four years ago, I spent my days writing…

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By Chris Henneghan | 15 August 2013

Content Marketing is Key to B2B Branding

Call it publicity, self-publishing or content marketing — the result is the same. Quality branded content reigns supreme across the digital platform, and marketers spend about a quarter of their budget on its development. Effective marketers spend 30 percent of their budget on content marketing. Less successful marketers only allocate 18 percent. There are several…

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By Chris Henneghan | 15 July 2013

Be Willing to Brand to a Niche

I read this interesting bit in a publishing industry newsletter called Wooden Horse (you can follow them on Twitter here: twitter.com/WoodenHorsePub). There’s a new wine enthusiast magazine launching. FINE EXCLUSIVE is a new magazine about the world’s most up-to-date knowledge of the finest and rarest wines. But it’s not your usual, run-of-the-mill wine magazine: It has a wine concierge service….

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By Chris Henneghan | 8 March 2013

Do you have good business karma? (Part 2 of 2)

What can we business people learn from thousand-year-old yogi teachings? A lot, I think, as illustrated by social networking’s growing popularity. In my last blog, Do you have good business karma? (part 1), I introduced the idea that people are driven towards both practices by the same primal need to connect, and that the yogi idea of…

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By Chris Henneghan | 4 February 2013

Do you have good business karma? (Part 1 of 2)

Statistics show that two practices continue to increase in popularity—yoga and social networking. That got me thinking, are the two related somehow? I do both, and so do many other business people. The word “yoga” means to “unite” or “connect”. Ancient yoga teachings say that all people are parts of one “truth” and that we have an innate…

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