Marketing for a business can be, well, tricky business. Some businesses spend the entire marketing budget posting ads and countless hours making cold calls, only
If you’re like most B2B companies, you already create educational content for your customers and prospects and offer that content online. That’s the best way
For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies,
It’s kind of ironic that to close sales today, marketers have to focus on the long term. That’s because disruptive marketing strategies don’t work anymore.
B2B marketers often focus on the vast differences between B2B vs. B2C marketing such as buyer motivations and purchase cycles. But a recent book got me thinking
In B2B communications, marketers are continually challenged to nurture prospects and build trust by providing “remarkable content.” And research shows that content is most engaging