If you’re like most B2B companies, you already create educational content for your customers and prospects and offer that content online. That’s the best way
For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies,
Subject matter experts used to write only when inspired, so writing content was actually fun. Now that inbound marketing campaigns rely on a continual stream
It’s kind of ironic that to close sales today, marketers have to focus on the long term. That’s because disruptive marketing strategies don’t work anymore.
B2B marketers often focus on the vast differences between B2B vs. B2C marketing such as buyer motivations and purchase cycles. But a recent book got me thinking
In B2B communications, marketers are continually challenged to nurture prospects and build trust by providing “remarkable content.” And research shows that content is most engaging
Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an
I’ll admit it. The popular business book, “Lead with Humility: 12 Leadership Lessons from Pope Francis” by Jeffrey Krames piqued my interest. The Pope is
Thanks to companies like Zappos, most B2B companies are familiar with the concept of site retargeting. You visit a website to check out products or
Did you know that YouTube is the world’s second largest search engine, right after Google? The reason is simple – everyone finds videos engaging and
From Apple’s “1984” Superbowl ad, directed by Ridley Scott, to the “Mac vs. PC” series of 66 commercials, the computer industry has always relied on
“You can’t bore people into buying products. You must interest them.” Marketing guru David Ogilvy is certainly onto something. Modern-day content marketers are faced with
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