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By Mitch Mathern | 20 July 2017

5 Ways Account Based Marketing Works Smarter, Not Harder

Account-based marketing (ABM) is a hot topic that has been gaining a lot of attention — specifically in the B2B industry. And as a B2B marketing agency, we know all about this “new” technique. However, besides the name, the idea behind it is anything but new. This marketing approach has been around for some time,…

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By Austin Berner | 1 June 2017

Why Should a B2B Marketing Agency Move to Account-Based Marketing?

Maybe you’ve stumbled across this term before. Maybe you’re grabbing your marketing dictionary (I’ll save you the trouble, don’t worry!). What is account-based marketing (ABM)? What does it replace? Does it replace anything at all? Can a B2B marketing agency use it? As people change, so too must marketing. Marketing, the process of selling a…

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By Christopher | 24 February 2021

CAREER OPPORTUNITIES

Graphic Designer/Content Producer Full time, Entry-Level Digital content is at the heart of everything we do for our business-to-business (B2B) clients. So we’re looking to add a new team member to help us create outstanding new creative projects. You’ll work with our account executives to create the content that drives the integrated digital programs we…

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By Lisa Goetz | 31 July 2019

4 Keys to Successfully Spreading Your B2B Marketing Message

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content. In fact, CEOs and PR experts responding to…

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By Jackie Oberholtzer | 7 June 2019

5 B2B Social Media Myths that Could Be Affecting your Online Presence

Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation. However, breaking through the platform’s different algorithms can be tricky, even…

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By Schubert b2b | 1 April 2019

Schubert B2B Names New Digital Content Specialist

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. As Digital Content Specialist, Jackie is responsible for developing creative and engaging content for technology-based B2B clients as part of their integrated marketing communications strategies. Jackie’s previous agency experience has helped her…

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By Lisa Goetz | 18 December 2018

3 Ways PR and Social Media Work Together to Boost B2B Marketing

You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy for your B2B marketing. That means tactics should be thought of as parts of a larger whole, all working seamlessly together to make your marketing program more effective and cost-efficient. With that advice in mind, here are 3 ways your…

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By Mitch Mathern | 12 September 2018

3 Key Benefits of Quality B2B Content Marketing

Content marketing isn’t just a buzzword anymore; it’s a staple of B2B marketing. However, if you are not familiar with this marketing strategy, here is the definition from the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined…

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By Courtney Gursky | 20 August 2018

How to Generate More Leads from Your B2B Blog

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable…

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By Mitch Mathern | 23 May 2018

Why You Shouldn’t Buy Followers for B2B Social Media

Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn’t easy, and the increasing importance of social media is only turning up the pressure. Because of this, more and more companies are purchasing computer-generated bot followers to artificially grow their accounts. These bots make it seem like…

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By Mitch Mathern | 13 April 2018

Marketing Madness: The Elite 8 B2B Social Media Tips

The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets — it was nothing short of madness! Much like the tournament, social media platforms are fast paced environments, where underdogs — often smaller companies — have…

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By Debbie MacKenzie | 16 February 2018

Digital B2B Marketing Trends: 2017 vs. 2018

2017 The explosion of digital B2B marketing makes it hard for many companies to keep up. In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings Content Marketing – marketing that involves the creation and sharing of relevant online…

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