If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline.
Believe me; I’ve been there. When I need inspiration the most, the creative reserves suddenly run dry. But the good news is there are ways to get the creative juices flowing again.
Here are some proven tips for overcoming writer’s block and keeping up a steady stream of B2B marketing content. Give them a try, and let us know how it goes!
1. Take a break
This may seem obvious, but sometimes the best way to beat writer’s block is to take a break. If you’re staring down a blank screen, stepping away from the computer for a few hours could make all the difference. Your mind may be exhausted from writing for so long.
Try to get a good night’s sleep or take a long walk to let your brain recharge. If you don’t have time to take a break due to a tight deadline, a quick 15-minute walk or a trip to the kitchen for a snack may help clear your mind.
2. Create an outline
I know creating an outline sounds like something you would only do in a high school English class. But an outline is a great way to organize ideas and plan content structure. A good outline also saves you time in the revision process.
We recommend working out a general plan first and then making the outline more detailed. Having your content mapped out ahead of time enables you to improve the quality of your B2B content marketing and drive more engagement.
3. Read–and read often
Reading can be the best cure for writer’s block. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively.
If you’re stuck trying to find a topic to write about, try reading B2B marketing blogs and competitor content. While you don’t want to steal their ideas, the right blog or content piece can open up new ideas. It’s also helpful to read advice from writers and content marketers who have faced the same challenges.
4. Stop being a perfectionist
Perfectionism has its perks. Perfectionists are detail-oriented and are often the first to find errors. However, it can also be your worst enemy, especially when you’re a writer.
Perfectionists can get so wrapped up in the details that they have trouble finishing a content piece. They edit the same section over and over and have trouble moving on. While a couple of rounds of editing are fine, over-editing ruins your productivity and writing.
If you struggle with perfectionism, make sure to set deadlines for yourself. Push yourself to work more quickly to meet the deadline. It might be painful, but it will get easier over time.
5. Eliminate distractions
Constant distractions can make it very difficult to write. Moving to a quiet room can help improve your writing focus. But what about the writing program you’re using?
All the options on your writing screen can keep you from focusing on your writing. I have tried out quite a few distraction-free writing tools to help me stay focused. My favorite so far has been Calmly Writer. It gives you an empty screen with no bells and whistles.
6. Set up brainstorming sessions
When you’re on a deadline, you can’t wait for inspiration to strike. What you can do is set up a brainstorming session with your colleagues. When done effectively, brainstorming sessions boost creativity and generate more B2B content marketing ideas. Don’t be afraid to invite new people from other teams who can provide a new perspective. Customer service and sales reps may not be on the content marketing team, but they know what questions your customers are asking.
7. Keep at it
Often the best solution for writer’s block is to keep writing. Sure, it won’t be easy. It can have you wanting to rip your hair out and bang your head against the keyboard. (Oh, that’s just me? Ok.) But if you keep typing, the storm clouds should eventually clear, and then it’s smooth sailing from there on out.
If you find yourself struggling with writer’s block on a regular basis, consider working with a B2B content marketing agency. They can provide a new perspective on the challenges you encounter.
In B2B tech marketing, tactics should be thought of as part of a larger whole, rather than separate pieces. By strategically integrating new and traditional marketing tactics, your marketing program become more effective and cost efficient. To learn more about how you can increase your lead generation and overall marketing, download our free eBook: Modern Integrated Digital Marketing—A Better Path for B2B Technology Marketers.
Courtney Gursky is a Digital Content Specialist at Schubert b2b. She graduated from Lafayette College with a B.A. in English. When she's not working, you can find her re-reading Harry Potter or taking way too many photos of her 4 cats and 3 dogs.