What happened? Where did it all go wrong? If you’re ready to rip your hair out with frustration, don’t worry. There are ways to improve your marketing and get the results you’re looking for. Here are the 4 top reasons why your B2B digital marketing may not be working—reasons we’ve discovered as a B2B marketing agency working with tech companies in all industries.
1. You’re ignoring your metrics.
2. You talk at your customers, not to them.
3. You’re focusing on quantity over quality.
4. You’re trying to do too much.
Courtney Feairheller is a Digital Content Specialist at Schubert b2b. She graduated from Lafayette College with a B.A. in English. When she's not working, you can find her re-reading Harry Potter or taking way too many photos of her 4 cats and 3 dogs.