The Chlor-Alkali Technology Symposium was held last October at the Ritz-Carlton in Orlando, Florida. More than 80 industry professionals attended the two-day event’s technology presentations and social events. In addition to developing the strategic marketing plan, Schubert developed:
- Event microsite chloralkalitech.com
- Event logo and signage
- Content including direct mail pieces, show guide, brochure and PowerPoint presentation template
- Promotional video
- Calling campaign to encourage registration
- Digital marketing including emailers, blogs and social media posts
- Public relations support
- Promotional video in conjunction with DR3 productions.
“Schubert b2b has provided us with strategic marketing consultation and support for many years,” said Kristin Carlin, inside sales and marketing leader for AGC Chemcials Americas Inc. “Their months of work built awareness of the new Chlor-Alkali event and ensured that it was well attended and received.”
About AGC Chemicals Americas Inc.
AGC Chemicals Americas Inc. is a wholly owned subsidiary of Asahi Glass Company Ltd., a $11 billion multinational corporation and one of the world’s largest manufacturers of glass, electronic displays and chemical products. The company was formed in 2004 through the merging of sister companies Asahi Glass Fluoropolymers USA and AGA Chemicals. Headquartered in Exton, Pa., AGC Chemicals Americas maintains manufacturing operations in nearby Thorndale, Pa., and warehouses located throughout North America. www.agcchem.com
Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 40 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.