Schubert b2b, a top-tier tech marketing agency, recently received the 2017 Web Award for Outstanding Achievement in B2B Web Development by the Web Marketing Association (WMA). The award recognized a new website for Nilfisk Industrial Vacuums (www.Nilfiskcfm.com), the leading global provider of industrial and explosion-proof vacuum cleaning equipment and accessories.
Since 1997, the WMA has named the best B2B websites as a part of the annual web award competition. B2B websites are selected and judged on seven criteria — design, ease of use, copywriting, interactivity, use of technology, innovation and content. With a max score of 70, B2B websites that receive a score of 60 or greater by the judges are awarded the Outstanding Website Award.
Nilfiskcfm.com’s new design was a total rethink of how their customers wanted and needed to use the site. The website needed to educate visitors, drive for conversions in the form of leads or online purchases, and maintain Nilfisk’s corporate image. To achieve these goals, Schubert b2b’s web team combined their creative strategy, knowledge of the business to business buying process, and the latest web development technology to build a unique experience for Nilfiskcfm.com visitors.
In addition to its modern design, the new site is equipped with an improved product and part number search engine and upgraded mobile performance. Ecommerce functionality was also improved and integrated with key business systems to make online purchases simpler.
“We used ‘rapid prototyping’ to launch this one-of-a-kind project from start to finish in just four months,” said Christopher Raymond, VP of interactive at Schubert b2b. “We are honored to receive this award, and our clients’ success will continue to be our motivation to create effective websites.”
To learn how Schubert b2b can help improve your website, read more about our B2B web design services.
For more information about the awards visit the Web Marketing Association.
Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 40 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.