How often have you expected your B2B marketing agency to develop a powerful marcom strategy? Were you wowed when they presented “The Big Idea”? Most times this leads to disappointment for marketers. Sometimes, it’s the agency’s fault, but not always.

Here are some tips to improve your B2B tech marketing strategy’s batting average.

  1. Go outside of your comfort zone. Be bold. You can’t make much headway when you act like everyone else. So challenge your B2B marketing agency. Tell them that you want to stand out from your completion — not blend in.
  1. Respect your competitors. They’re smart. They’re out to beat you. Expect them to fight for every customer you have and every prospect you seek. Your marcom strategy has to differentiate your brand in a way that the market values.
  1. Respect your own brand. Being just another solid vendor in the market is not a winning strategy. Demand a marcom strategy that positions your brand as the leader… even if that means creating a new market category.
  1. Don’t settle for ordinary. Make waves. Get noticed. Too often good intentions get lost in lazy execution. You’re the boss. Demand a lot.

Using these tips will get you to stand out in the minds of buyers. Communicate to your B2B marketing agency what you want to accomplish and pursue it with everything you’ve got. Don’t accept anything less.


In B2B tech marketing, tactics should be thought of as part of a larger whole, rather than separate pieces. By strategically integrating new and traditional marketing tactics, your marketing program become more effective and cost efficient. To learn more about how you can increase your lead generation and overall marketing, download our free eBook: Modern Integrated Digital Marketing—A Better Path for B2B Technology Marketers.

Building Dominant B2B Brands eBook

Joe SchubertJoe Schubert founded Schubert b2b in 1978 to raise the performance of tech marcom to new heights. Before falling in love with B2B marketing, Joe started his professional career as a computer engineer out of Villanova and University of Pennsylvania, and worked for companies including Unisys, IBM and AT&T.