Never before have B2B marketers had so many choices when it comes to marketing.
Digital marketing tactics have made it possible to do many things in-house — such as social media, press releases and more. For marketers looking to improve singular tactics, there is a slew of specialty agencies like website agencies, inbound agencies, social media agencies, research agencies, etc. Finally, there are full-service agencies — both business to business and business to consumer. Boiling it down further, B2B agencies often focus on a specific clientele (e.g., we focus on B2B technology clients).
Don’t get me wrong; having choices is always a good thing. But so many choices sometimes make choosing all the more difficult. If you’re a B2B company, here are three reasons to consider a full-service B2B marketing agency:
1. An Integrated Strategy
First of all, there’s a reason I put this in the number-one spot. Strategy is pivotal in marketing. Without an integrated strategy, the individual marketing tactics cannot pull their full weight. Ok, I know, that sounds like marketing talk. So, what do I actually mean?
A B2B marketing agency is able to look at the big picture, where boutique agencies cannot. Your website agency is not thinking about your public relations; your PR agency isn’t thinking about your website.
The thing is, your PR and website should work together. Your website should be the home base for your public relations. Also, all of your press releases should direct to your website and vice versa.
What does this accomplish? It makes your marketing stronger. If the tactics can interplay, they’re able to do double duty.
2. An Outside Perspective
It can be difficult to market your brand. Why is that? Well, many companies may take their USP (unique selling proposition) for granted. They may not understand what’s going in the minds of their market, or they may not understand what market position to take.
Think of a company that hires a consultant. Why would they do it? Usually, it’s because an outside opinion is needed. If you’re a part of something, it can be hard to see how to change it.
In this way, a B2B marketing agency can bring objectivity to your marketing plan. Through research, an agency is able to uncover the true thoughts and motivations of your audience.
3. Experience and Specialization
Often one of the main reasons that a business would choose a B2B marketing agency is because of its experience. Individual members have specializations relating to marketing tactics.
Many agencies will have website, social media, PR, inbound and advertising experts on staff. Since these specialists have built their careers on these marketing tactics, they are well-versed in all of the best practices and ways to engage with each medium.
In this way, members of an agency require little to no training or ramp-up when directing your marketing tactics.
Hiring a B2B agency is no small task, and it’s not right for every business. If you’re interested in learning whether or not an agency could help your business, contact Rich Carango at firstname.lastname@example.org.
In B2B tech marketing, tactics should be thought of as part of a larger whole, rather than separate pieces. By strategically integrating new and traditional marketing tactics, your marketing program become more effective and cost efficient. To learn more about how you can increase your lead generation and overall marketing, download our free eBook: Modern Integrated Digital Marketing—A Better Path for B2B Technology Marketers.