Disclosure: I work at a marketing agency. So it may sound a little self-serving to write a blog post on the benefits of a B2B agency. But please don’t click away just yet! Let me try to lure you into reading more with those three magic words: return on investment.
I’m sure you’ve already heard some reasons why hiring a B2B agency is a good idea. You don’t have to add a marketing team — strategist, designer, writer, web developer, digital specialist — to your payroll and take the time to train them. Rather, you’ll have access to an experienced group whose job it is to know your business, your competitors, and your target markets. Over time you’ll save on salaries, benefits and automation technology, among other things.
Marketing on the Back Burner
Maybe you’ve been trying to go it alone in-house with your team of talented professionals whose professions aren’t marketing. If that’s the case, you may not be seeing results from your marketing efforts. Your personnel might be too busy with their primary duties, with marketing coming in a distant third, fourth or fifth. Perhaps no one in your company likes marketing. Or they don’t have the right experience to get you noticed and to pull in leads. Hiring a B2B agency can help you with that.
Scattered Efforts –– and Money
You might have tried bringing on some vendors to help you. Now, you’re paying for a mixed bag of tricks that aren’t working individually — let alone in concert with each other. Many B2B companies find themselves hiring discordant vendors for marketing services. They use different companies for SEO, graphic design, content writing, web development and social media. If these vendors aren’t working together, their respective tactics aren’t either. And where does that leave you? With a bunch of invoices and little return on all of those individual investments.
Marketing ROI via an Integrated Digital Strategy
By partnering with a marketing agency, you can work together to create a unified digital strategy that uses multiple — yet integrated — marketing tactics. They help you achieve your goals, raise awareness of your brand, products, and services, drive prospective clients to your website, and generate leads. With all of your marketing communications tactics supported by one program through one vendor, you can reach more customers at less cost. You’ll get a customized strategy that utilizes the best and most efficient ways to reach your market.
All marketing tactics should be thought of as part of a larger whole, rather than separate pieces. By strategically integrating all tactics, the programs become more effective and cost efficient. An Integrated marketing communication plan helps you meet real business objectives – generate leads, grow revenues, gain market share, and become the leading brand.
Lisa Goetz is a public relations executive at Schubert b2b, where she primarily writes content and manages media relations. She brings 20 years of editorial and communications experience to Schubert b2b and holds a PhD in English literature from Duquesne University. When not in the office, Lisa likes to take excursions with her husband and hang out with her cat and a good book.