Rich Carango, president and creative director of Schubert b2b, has joined the Philly Ad Club Educational Foundation’s TEENS Program to work with middle school students and introduce them to the communications industry. In partnership with the School District of Philadelphia, the program encourages a more inclusive demographic representation within the industry.
Each month from September through June, more than 65 communications professionals and students come together to explore the fields of marketing and advertising. Specific schools are selected in the summer, and teams are formed with volunteers who prepare lesson plans to be used throughout the upcoming school year.
Carango will join a team assigned to a local middle school where they will work with a class of about 20 students. He and fellow volunteers will guide the students to work as a team, brainstorm ideas and create strategic plans.
“When I work with kids and watch them light up and work together to come up with great ideas, I’m not sure who’s more inspired, them or me!” Carango said. “This program really seems to get the kids excited about their future careers and teaches them to push themselves and express their creativity.”
Carango leads Schubert b2b in creating and identifying strategies, tactics and technologies to improve clients’ digital marketing efforts. Under his direction, Schubert b2b’s creative and interactive teams have won top awards from both local and national marketing organizations like the Business Marketing Association, the Art Directors Club and Graphic Design USA.
About the Philly Ad Club
For more than 68 years, The Philly Ad Club, a non-profit organization, has served the industry’s professionals with distinction. It is one of the region’s largest and most active trade associations, with more than 2,500 members. It represents Greater Philadelphia Ad Agencies, Greater Philadelphia Digital Agencies, Philadelphia Media Buying Agencies, other specialty agencies, Public Relations firms, Greater Philadelphia Broadcast and Print Media, and more.
Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 40 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.