Everyone loves watching videos. With 1/3 of all online activity spent viewing videos, why not use them to your advantage? B2B animated videos continue to be a highly effective marketing tactic. They are useful for communicating educational information, promoting products and improving engagement with prospective buyers or existing customers.

Animated videos work especially well in B2B marketing because they can explain complex and highly technical subjects in an easy-to-understand way. They allow you to be unique and creative with delivering information and can help you stand out from your competition. Think of B2B animations like moving infographics or even short cartoons. Engaging graphics, colors and voices bring concepts to life, helping you to gain and hold your viewers’ interest.

When developing B2B animations, it’s important to keep them short, roughly between 30 seconds to 2 minutes. People nowadays have notoriously short attention spans. The shorter your video, the more people who will watch it to the end.

Why you should add B2B animations to your marketing content:

  • 96% of B2B organizations use video in some capacity in their marketing campaigns, of which 73% report positive ROI results
  • After watching a video, 64% of users are more likely to buy a product online
  • 59% of executives would rather watch a video than read text
  • 57% of B2B marketers rate video as being very effective as a marketing tool, the second most popular content format
  • 80% use video to increase brand awareness and engagement
  • 65% use video to promote products and services
  • 46% of users take some sort of action after viewing a video ad
  • 92% of mobile video consumers share videos with others

Next time you need a new piece of marketing content, keep in mind short animated videos as a cost-effective option for creating highly effective and valuable content for your prospects or customers.


In B2B tech marketing, tactics should be thought of as part of a larger whole, rather than separate pieces. By strategically integrating new and traditional marketing tactics, your marketing program become more effective and cost efficient. To learn more about how you can increase your lead generation and overall marketing, download our free eBook: Modern Integrated Digital Marketing—A Better Path for B2B Technology Marketers.

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995_kateKate Smith is a graphic designer at Schubert b2b. She holds a Bachelor of Arts degree in Communication Design from Kutztown University. When not in the office, she enjoys snowboarding, eating cauliflower, and staying up to the wee hours of the morning playing Destiny.