The Fredericks Company tapped Schubert b2b to develop a website that unites all of their brands ‒ tilt sensors and electronics, TELEVAC and ETI vacuum measurement products. Previously, Fredericks’ popular TELEVAC brand had been made available on a separate website.
“We created a site that complements Fredericks’ 80-year history of outstanding customer service,” said Chris Raymond, VP of interactive at Schubert b2b. “Powered by the latest in technology and design, the new site makes it easier for visitors to find the products and solutions they need.”
The website, www.frederickscompany.com, features mega-menu navigation functionality. The homepage design enables users to quickly familiarize themselves with the information on the site and locate the pages they want with only a few clicks. Intuitive, image-based page design makes it easy to find the right product for any application.
Product pages provide a wealth of critical information including photos, detailed specs, downloadable datasheets and clear instructions on how to find a local sales rep and place an order. Visitors can use the live chat feature to get assistance from Fredericks’ engineers, applications specialists and customer support personnel.
To accommodate the needs of mobile users, the site is programmed with responsive design technology. No matter the screen size – smart phone, tablet or desktop computer – the site will automatically resize and properly display the information on each page.
About The Fredericks Company
For over 80 years, The Fredericks Company has been partnering with OEMs and customers worldwide to design and develop tilt sensors, vacuum measurement devices and precision custom glass components for their finished products or processes. Fredericks’ team of engineers and application specialists deliver broad practical knowledge and experience across a wide range of markets and application areas. In keeping with the company’s history of outstanding customer support, Fredericks provides the insight and guidance needed to take design concepts to reality in a cost-effective manner. For more information call +1-215-947-2500, email email@example.com or visit www.frederickscompany.com.
Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 40 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.