Schubert b2b, a digital B2B marketing agency, has launched a new website for Athena Controls (www.AthenaControls.com), a leader in industrial process control and temperature instrumentation. Athena came to Schubert b2b because they wanted a friendlier e-commerce look and feel. Schubert b2b’s goal was to design a new site that would increase B2B e-commerce sales through quick and easy e-store access.
“The new website makes it easy for buyers to find the right product in just a few clicks,” said Chris Raymond, VP of interactive at Schubert b2b. “We achieved this by simplifying navigation and writing clearer content that visitors understand.”
A technology upgrade included building a content management system for controlling all aspects of the new website. This gives Athena tighter control on content while customers enjoy a streamlined ordering process. Schubert b2b even designed a “Build a Product” feature so interested buyers can configure products to their specific requirements.
The new website allows Athena to connect directly to the needs of all buyers and simplify the online purchase experience, helping increase sales both online and offline.
Learn more about on Schubert b2b’s web design and interactive capabilities.
Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 40 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.