From Apple’s “1984” Superbowl ad, directed by Ridley Scott, to the “Mac vs. PC” series of 66 commercials, the computer industry has always relied on advertising. Or did it?
“This 1946 photograph shows ENIAC (Electronic Numerical Integrator And Computer), the first general purpose electronic computer – a 30-ton machine housed at the University of Pennsylvania. Developed in secret starting in 1943, ENIAC was designed to calculate artillery firing tables for the United States Army’s Ballistic Research Laboratory. The completed machine was announced to the public on February 14, 1946. The inventors of ENIAC promoted the spread of the new technologies through a series of influential lectures on the construction of electronic digital computers at the University of Pennsylvania in 1946, known as the Moore School Lectures.” – from The Atlantic.com, World War II: After the War
The boldface is our addition, to point to the fact that even in 1946 when selling was dominated by traditional advertising, the smartest people in the world chose to use public relations to help gain attention for their product with the right audiences.
Chris Henneghan is one of Schubert’s longest-standing employees, starting with the agency in 1987. She now serves as Senior Vice President and Brand Strategist. Chris is a Notre Dame grad and enjoys tennis, golf, hiking and reading.