DOWNINGTOWN, Pa., August 15, 2014 – AGC Chemicals Americas selected Schubert b2b to rebrand its specialty compounding group. AGC wanted the brand to reflect its leadership position in the development, production and technical support of fluoropolymer compounds.
Schubert b2b created a distinctive brand identity and look for the AGC FluoroCompounds Group. Through an integrated marketing communications campaign, Schubert b2b promoted the new group’s brand and capabilities through a wide range of media including advertising, direct mail, public relations, dedicated web page and brochure.
“We have been successfully working with Schubert b2b for several years on various marketing efforts,” said Kristin Carlin, inside sales and marketing leader for AGC Chemcials Americas Inc. “We were confident that they would create a winning brand and identity for the new AGC FluoroCompounds Group that would feature our distinct compounding offerings and establish our unique position in the market.”
AGC Chemicals Americas Inc. is a wholly owned subsidiary of Asahi Glass Company Ltd., a $13 billion multinational corporation and one of the world’s largest manufacturers of glass, electronic displays and chemical products. The company was formed in 2004 through the merging of sister companies Asahi Glass Fluoropolymers USA and AGA Chemicals. Headquartered in Exton, Pa., AGC Chemicals Americas maintains manufacturing operations in nearby Thorndale, Pa., and warehouses located throughout North America. www.agcchem.com
Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 37 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.