Downingtown, Pa., January 5, 2014 – Athena Controls, an industry-leading manufacturer of temperature and process control instrumentation, has selected Schubert b2b to provide ongoing strategic marketing communications and to build the company’s global brand. Athena is relying on Schubert b2b to develop its new global website, as well as create advertising campaigns, trade show resources, public relations materials and sales collateral.
“We selected Schubert b2b because of their exclusive focus on business-to-business marketing,” said Athena President Robert Schlegel. “We are confident that Schubert’s strategies will increase our brand visibility and will improve our clients’ buying experience.”
While re-building Athena’s global site, Schubert b2b is introducing new navigational strategies, developing new product messaging and re-designing visual elements to emphasize global brand consistency. The interactive team is also introducing an e-commerce function, which allows customers to get product information and to make purchases directly from the site.
“For this project, we are using the latest web technologies that incorporate responsive design,” said Chris Raymond, vice president of interactive at Schubert b2b. “This allows for the best possible user experience on a range of desktop and mobile devices, which is critical for today’s B2B companies.”
About Athena Controls
Athena Controls, based in Plymouth Meeting, Pa., is a recognized leader in the design and manufacture of digital and analog temperature and process control instrumentation. The company’s products include control boards, power controllers, staging controllers, hot runner controllers, and temperature sensors that serve a wide range of industries such as chemical, food, HVAC, medical device, packaging and pharmaceutical.
Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 40 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.