Downingtown, PA, May 1, 2013 – Schubert b2b and the Aluminum Extruders Council (AEC) have recently engaged in an effort to expand the visibility and brand power of AEC. Schubert b2b will work with the association in a consultative role to equip its staff with the resources needed to manage a successful content development and social media marketing program.
AEC is an international non-profit association dedicated to promoting the growth of the aluminum extrusion industry through networking and educational opportunities. The association helps members and industry peers understand the advantages of the aluminum extrusion process and its many applications.
“In today’s competitive manufacturing environment, users and suppliers are exposed to a lot of information on alternative materials and processes,” says Rand Baldwin, president of AEC. “Schubert b2b will help us develop a foothold in social media and create messaging that affirms aluminum extrusion as the preferred material process for better products.”
AEC’s member base consists of extruders, producers and suppliers of aluminum products. By keeping them informed on industry trends and providing a forum for discussion, AEC enables its members to network, develop business opportunities and expand the aluminum extrusion industry overall.
“It’s exciting to see that AEC is ready for the next step into social media,” said Brian Courtney, director of content development at Schubert b2b. “We will provide them with our expertise and guidance in building a marketing program that can be self-driven and will prosper over time.”
Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 37 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.