HOW IT WORKS
The path your prospects take to connect with you is never just one step. It’s a journey, filled with multiple touchpoints and actions over time. They find you on Google. They see your ads and posts. They download your content and watch your webinars. They visit your website and request a quote.
Every step is a CONVERSION. And an effective program sends the right messages through the right channels at the right time to create as many conversions as possible.
If at any point your prospects become confused by your messaging, overwhelmed with choices, or bored by your value proposition – you lose them. These are “friction points” in your program.
Our CONVERSION OPTIMIZATION approach finds these friction points and eliminates them to maximize the number of sales-qualified leads you generate.
Effective conversion optimization starts at the top level.
At Schubert b2b, we immerse ourselves in your brand. We excel at helping B2B companies analyze their markets, evaluate the competition, and fully understand the needs of potential customers.
Proper positioning ensures that you’re targeting the right audiences who will be most receptive to your message. And it helps you focus on the market segments where you have the best chance to pull ahead. So you get noticed, capture mindshare, and start more sales conversations.
We'll help you keep your integrated program on track with the right plan that sets you up for success.
Messaging is the tip of the spear of our conversion optimization process. If your prospects don’t understand the value of what you're selling, they won’t buy it. It’s that brutally simple.
Schubert b2b was built with the mission to transform technical information into bold, clear, and direct value propositions and messaging inform, educate and motivate buyers to take action.
If your goal is to take a complex product to a specialized market, you want us at your side.
It’s easy to recognize some of the main reasons your website is hurting your conversion rate.
- Does it look dated?
- Does it render properly on mobile?
- Does it load fast enough?
But what if there aren’t obvious issues for your website’s lack of performance? At Schubert b2b we dive deeper to find hidden conversion killers you may have never considered. Is your user experience confusing and unresponsive? Do your navigation options follow a logical sequence buyers expect? Are your customers confused about how to buy your product or schedule a demo? Are your lead forms asking for too much information?
Identifying – and fixing – the little friction points makes the difference between a good website and a great one.
Digital ads provide the best opportunity to reach the buyers you want. But it only works if the right people see your ads! And that’s not easy.
Did you know the average person scrolls through 300 feet of digital ads and other content every day? That’s the height of the Statue of Liberty! So just think about all the “noise” you need to compete with.
We ask the right questions to help you create ads that are UNIGNORABLE:
- Is your value proposition clear and compelling? Is it a “scroll stopper?”
- Is your message connecting with your buyers? Are you addressing their motivations? Are you solving their problems?
- Are you crystal clear on who you want to talk to? Is your ad targeting really dialed in?
It’s easy to get caught up in the tactical execution of a digital ad campaign and feel that you’re on track. But the devil is in the detail, so we’ll make sure your strategy, targeting and messaging all align to deliver the conversions you need.
Content is the new online currency. Your prospects exchange their lead information to download your e-books, infographics, videos and white papers. But the buyers you want will only complete that transaction if they feel you’re offering something juicy – with information they can use.
If they don’t see the value…bye-bye! That’s a lost conversion.
So we help you create content that is UNIGNORABLE (just like your digital ads!). Does it align with their pain points? Does it help move them through the customer journey? Does it deliver the info they need right when the need it?
If you want to convert content gold into leads, let’s talk.
Trade shows, lunch ‘n' learns, symposiums – they’re all powerful tools in your B2B marketing and sales process. They connect with people. They promote you as a thought leader. Sure, now it’s all virtual (hopefully for just the time being!). But either in-person or online, that face-to-face magic of special events provides a lot of opportunity for conversions.
The secret to success here is INTEGRATION.
- How can you integrate the messaging of your event with the rest of your program?
- Is there new content you can create based on the event?
- Are you leveraging the most effective channels to promote it? And – just as important – to send follow-ups?
We always say, “if you got it, flaunt it.” So let us help you convert your expertise into lead conversions.