Let’s get right to it. Marketing imagination is the “special sauce” that gives your messaging the edge. Anyone can research the market, analyze the facts, and produce reports. Yet not all come up with true brand differentiators that buyers really care about. What’s the difference? IMAGINATION.
The Big Idea
To win, you need distinctive brand differentiation and unique marcom that rises above the rest. That’s the Big Idea. It doesn’t just tell your brand story. The Big Idea tells your story in a way that magnifies results 10 times, 100 times, or even more. SERIOUSLY.